Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, King's Gate
Newcastle upon Tyne
NE1 7RU
Telephone
+44 1912086220
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU/1589 – 72) Employer Brand Development – Newcastle University
Reference number
DN622625
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff.
The creative services required will focus on three specific areas:
1. Market Research to develop our value proposition
a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity.
2. Creative Development
a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition.
b. Engaging with stakeholders to identify the narrative/story for each video
c. Videos will require end-to-end script writing, filming and editing
d. Supply alternate cuts of the videos for use in different placements
i. 1:1 ratio social placement (60 second cut)
ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)
iii. 16:9 condensed cut (1 – 3 minutes long)
e. Supply projects and raw assets for in-house use after completion
i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications
ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions
iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate
3. The development of up to 15 web pages, including the
a. Review of existing pages to identify opportunities to condense pages
b. Writing of compelling new content driven by our core values
c. Stakeholder engagement
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £50,000
two.2) Description
two.2.2) Additional CPV code(s)
- 72210000 - Programming services of packaged software products
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff.
The creative services required will focus on three specific areas:
1. Market Research to develop our value proposition
a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity.
2. Creative Development
a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition.
b. Engaging with stakeholders to identify the narrative/story for each video
c. Videos will require end-to-end script writing, filming and editing
d. Supply alternate cuts of the videos for use in different placements
i. 1:1 ratio social placement (60 second cut)
ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)
iii. 16:9 condensed cut (1 – 3 minutes long)
e. Supply projects and raw assets for in-house use after completion
i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications
ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions
iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate
3. The development of up to 15 web pages, including the
a. Review of existing pages to identify opportunities to condense pages
b. Writing of compelling new content driven by our core values
c. Stakeholder engagement
two.2.5) Award criteria
Quality criterion - Name: Ability to meet programme timeline / Weighting: P/F
Quality criterion - Name: Quality: Ability to meet the Requirements / Weighting: 30
Quality criterion - Name: Portfolio examples of similar content / Weighting: 30
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.6) Information about electronic auction
An electronic auction will be used
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU/1589-72
Lot No
1
Title
(NU/1589 – 72) Employer Brand Development – Newcastle University
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 July 2022
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
INSPIRED
The Victoria Building Heaton Park View
Newcastle Upon Tyne
NE6 5BF
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £29,270.40
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
six.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
Country
United Kingdom