Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, King's Gate
Newcastle upon Tyne
NE1 7RU
Contact
Miss Helen Gayton
Telephone
+44 1912086220
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU1589-66) Google Analytics 360 License and Analytics Support
Reference number
DN619071
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:
• GA360 Licence Renewal
• GA4/GTM Audit and Recommendations
• GA4/GTM Annual Retainer
GA360 Licence Renewal
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:
• Analytics 360 license
• Tag manager 360 license
• Implementation and ongoing support
GA4/GTM Audit and Recommendations
We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:
• Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour.
• Audit existing GTM set up to optimise performance.
• Providing recommendations e.g. event setup, custom dimensions, audiences etc.
• Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.
• Optimal Tag and pixels implementation via GTM
Ad platforms including (not exhaustive):
• Facebook/Instagram
• Tiktok
• Snapchat
GA4/GTM Annual Retainer
Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):
1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions
2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences.
3. Support the creation of GA4 custom reports as requested.
4. Provide training and documentation/guidelines as required.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £80,000
two.2) Description
two.2.2) Additional CPV code(s)
- 72210000 - Programming services of packaged software products
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:
• GA360 Licence Renewal
• GA4/GTM Audit and Recommendations
• GA4/GTM Annual Retainer
GA360 Licence Renewal
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:
• Analytics 360 license
• Tag manager 360 license
• Implementation and ongoing support
GA4/GTM Audit and Recommendations
We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:
• Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour.
• Audit existing GTM set up to optimise performance.
• Providing recommendations e.g. event setup, custom dimensions, audiences etc.
• Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.
• Optimal Tag and pixels implementation via GTM
Ad platforms including (not exhaustive):
• Facebook/Instagram
• Tiktok
• Snapchat
GA4/GTM Annual Retainer
Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):
1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions
2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences.
3. Support the creation of GA4 custom reports as requested.
4. Provide training and documentation/guidelines as required.
two.2.5) Award criteria
Quality criterion - Name: Ability to meet project timeline / Weighting: P/F
Quality criterion - Name: Quality: Ability to meet the Task Description / Weighting: 70
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.6) Information about electronic auction
An electronic auction will be used
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU/1589-66
Lot No
6
Title
(NU1589-66) Google Analytics 360 License and Analytics Support
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 July 2022
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Crunch DMC Ltd
SF7 Ethos Building, Kings Road
Swansea
SA1 8AS
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £77,940
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
six.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
Country
United Kingdom