Scope
Reference
SC13912/25
Description
The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.
Contract 1. Out of Home Advertising University of Birmingham Dubai Campus
Supplier
Contract value
- £250,000 including VAT
Above the relevant threshold
Award decision date
9 May 2025
Standstill period
- End: 20 May 2025
- 8 working days
Earliest date the contract will be signed
21 May 2025
Contract dates (estimated)
- 21 May 2025 to 20 May 2026
- 1 year
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- AE - United Arab Emirates
Procedure
Procedure type
Direct award
Supplier
Backlite Media LLC
- Public Procurement Organisation Number: PXCX-9634-WLNG
Office 2501, Media One Tower, Dubai Media City
Dubai
48794
United Arab Emirates
Email: junell@backlitemedia.com
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Out of Home Advertising University of Birmingham Dubai Campus
Contracting authority
THE UNIVERSITY OF BIRMINGHAM
- Companies House: RC000645
- Public Procurement Organisation Number: PHCQ-3464-LVTM
Edgbaston
Birmingham
B15 2TT
United Kingdom
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government