Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, King's Gate
Newcastle upon Tyne
NE1 7RU
Contact
Miss Helen Gayton
Telephone
+44 1912086220
Country
United Kingdom
NUTS code
UKC - North East (England)
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU/1589-65) Chinese Social Media Management
Reference number
DN614812
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience:
Organic social media management
• Have detailed experience managing in country higher education focused social media accounts for the Chinese market
• Day-to-day management of Newcastle University’s existing Weibo, WeChat, Douyin and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
• Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book)
• Support live-streaming chats with staff/students and virtual open days, when required
• Monthly content recommendations for our accounts based on wider market trends and competitor insights for:
o Potential undergraduate students
o Potential postgraduate students
o Current students studying in the UK
o Our Chinese alumni community
• Attending monthly content planning meetings with internal teams
• Translation and reformatting provided content to be suitable for chosen channels
• Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements
• Provide a named Account Manager
2.3.2 Paid media
When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services:
• Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students
• Provide detailed campaign attribution and KPI measurements for all media plans
• Provide full campaign reporting and optimisation as part of all media plans
• Provide support on creative optimisation and testing
• Provide regular insight into industry best practice, trends and future placement opportunities
• Provide translation services for content and landing pages
• Provide a single Account Manager for all campaigns
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £14,000 / Highest offer: £74,000 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 72210000 - Programming services of packaged software products
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
two.2.4) Description of the procurement
We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience:
Organic social media management
• Have detailed experience managing in country higher education focused social media accounts for the Chinese market
• Day-to-day management of Newcastle University’s existing Weibo, WeChat, Douyin and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
• Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book)
• Support live-streaming chats with staff/students and virtual open days, when required
• Monthly content recommendations for our accounts based on wider market trends and competitor insights for:
o Potential undergraduate students
o Potential postgraduate students
o Current students studying in the UK
o Our Chinese alumni community
• Attending monthly content planning meetings with internal teams
• Translation and reformatting provided content to be suitable for chosen channels
• Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements
• Provide a named Account Manager
2.3.2 Paid media
When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services:
• Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students
• Provide detailed campaign attribution and KPI measurements for all media plans
• Provide full campaign reporting and optimisation as part of all media plans
• Provide support on creative optimisation and testing
• Provide regular insight into industry best practice, trends and future placement opportunities
• Provide translation services for content and landing pages
• Provide a single Account Manager for all campaigns
two.2.5) Award criteria
Quality criterion - Name: Ability to meet the Requirements / Weighting: P/F
Quality criterion - Name: Ability to meet the Requirements / Weighting: 90
Price - Weighting: 10
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.6) Information about electronic auction
An electronic auction will be used
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU/1589-65
Lot No
5
Title
(NU/1589-65) Chinese Social Media Management
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 July 2022
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
TONG
Office 304, Edinburgh House, Vauxhall
London
SE11 5DP
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £23,040
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
six.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
Country
United Kingdom