Section one: Contracting authority
one.1) Name and addresses
Birmingham City University
https://www.delta-esourcing.com/suppliers/tender-opportunities/, 15 Bartholomew Row, University House
Birmingham
B5 5JU
Contact
Birmingham City University
Telephone
+44 01213317677
Country
United Kingdom
NUTS code
UKG31 - Birmingham
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
PS005A Strategic Planning Media Buying
Reference number
00000417
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Birmingham City University is looking for a full service strategic planning
and media buying agency. Working with the university to plan, manage and
report on all strategic marketing campaigns across a range of channels and
platforms such as TV, VoD, cinema, radio, online (including SEM,
programmatic, DAX, GDN, Native), social media (including Facebook,
Instagram, Twitter, Snapchat) and Education Channels (including UCAS,
WhatUni, The Student Room, IDP Connect). Please note that the University
has an outdoor media supplier therefore, outdoor media buying is
excluded from this opportunity. This contract will be for a period of 3
years with an option to extend for a further period of 2 years for the total
of a 5-year contract term. Please note, this tender opportunity is the next
stage of the process following the issue of the early engagement PIN
notice, issued on 2 February 2020 to understand the market and the
capacity within that to start early engagement with suppliers.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £4,000,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG31 - Birmingham
Main site or place of performance
Birmingham
two.2.4) Description of the procurement
Birmingham City University is looking for a full service strategic planning
and media buying agency. Working with the university to plan, manage and
report on all strategic marketing campaigns across a range of channels and
platforms such as TV, VoD, cinema, radio, online (including SEM,
programmatic, DAX, GDN, Native), social media (including Facebook,
Instagram, Twitter, Snapchat) and Education Channels (including UCAS,
WhatUni, The Student Room, IDP Connect). Please note that the University
has an outdoor media supplier therefore, outdoor media buying is
excluded from this opportunity. This contract will be for a period of 3
years with an option to extend for a further period of 2 years for the total
of a 5-year contract term. Please note, this tender opportunity is the next
stage of the process following the issue of the early engagement PIN
notice, issued on 2 February 2020 to understand the market and the
capacity within that to start early engagement with suppliers.
two.2.5) Award criteria
Quality criterion - Name: Technical weighting / Weighting: 70
Cost criterion - Name: Management Fee / Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
https://www.delta-esourcing.com/delta/buyers/tenders/viewTenderStatus.html?id=497389970
two.2.14) Additional information
ERDF Grant Funding
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
Accelerated procedure
Justification:
This tender opportunity is the next stage of the procurement process
following the issue of a PIN Notice on 2 February 2020 for a market
engagement event.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 048-114840
Section five. Award of contract
Contract No
PS005A
Title
Strategic Marketing & Media Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
30 June 2020
five.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Agden Limited
2 Chapel Court, 42 Holly Walk
Leamington Spa
CV32 4YS
Country
United Kingdom
NUTS code
- UKG31 - Birmingham
National registration number
07199718
Internet address
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £5,000,000
Total value of the contract/lot: £4,000,000
Section six. Complementary information
six.3) Additional information
Estimated timing of re-procurement is for a 3 years initial term with the option to extend up to a maximum of 2 year for a total of 5 years
In all correspondence, please quote our reference: 21-436608-001
(your reference: TED85/2021-338146).
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996
GO Reference: GO-2021817-PRO-18751364
six.4) Procedures for review
six.4.1) Review body
Birmingham City University
15 Bartholomew Row
Birmingham
B55 JU
Country
United Kingdom
Internet address
six.4.2) Body responsible for mediation procedures
Royal Courts of Justice
Strand
London
WC2A 2LL
Country
United Kingdom