Scope
Reference
JE24_007
Description
The University of Kent is seeking a supplier to produce engaging and conversion-focused copy for key undergraduate and postgraduate course pages for the University of Kent website. The University is looking for a specialist provider with experience writing course page copy for higher education. The supplier must understand how to take academic course information and translate this into clear and succinct content for key target audiences that make the University of Kent course offer stand out from its competitors. The University is currently undergoing a Website Transformation Project where new course page templates will be developed based on past analysis and best practice. The copy will need to fit into these new templates.
Contract 1. Website Copywriting Project
Supplier
Contract value
- £52,500 excluding VAT
- £63,000 including VAT
Below the relevant threshold
Date signed
6 May 2025
Contract dates
- 7 May 2025 to 21 June 2025
- 1 month, 15 days
Main procurement category
Services
CPV classifications
- 92312211 - Writing agency services
Contract locations
- UKJ41 - Medway
- UKJ44 - East Kent
- UKJ4 - Kent
Procedure
Procedure type
Below threshold - open competition
Supplier
Utterly Content Ltd t/a Pickle Jar Communications
- Public Procurement Organisation Number: PQZQ-4261-JPLV
Office 7, 35-37 Ludgate Hill
London
EC4M 7JN
United Kingdom
Contact name: Tracy Playle
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Website Copywriting Project
Contracting authority
University of Kent
- Public Procurement Organisation Number: PDYN-9654-JPQJ
The Registry
Canterbury, Kent
CT2 7NZ
United Kingdom
Region: UKJ44 - East Kent
Organisation type: Public authority - sub-central government