Section one: Contracting authority/entity
one.1) Name and addresses
CLARION HOUSING GROUP LIMITED
6 More London Place
London
SE12DA
Contact
Terry Ireland
Country
United Kingdom
Region code
UKI - London
Companies House
IP28038R
Internet address(es)
Main address
one.4) Type of the contracting authority
Other type
HOUSING ASSOCIATION
one.5) Main activity
Housing and community amenities
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital Communications and Resident Engagement Services
Reference number
9011/2024/TWI
two.1.2) Main CPV code
- 72000000 - IT services: consulting, software development, Internet and support
two.1.3) Type of contract
Services
two.1.4) Short description
To create, develop and implement unique, branded, and relevant digital platforms to showcase and promote regeneration projects.
1. Build and maintain a dynamic regeneration specific website and digital engagement tools that have the capacity to operate as standalone and as fully integrated systems in the Clarion estate. The project name, logo mark and colour palette to follow Clarion Housing brand guidelines.
2. Increase transparency and innovation within the sector: build trust with residents during the construction process. This will foster a feeling of ownership of the new homes before completion and handover.
3. Improve communication with residents by supporting our regeneration team with evidence about the work conducted and social value impact. Residents and other stakeholders will benefit from access to other project platforms and content.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £230,000
two.2) Description
two.2.2) Additional CPV code(s)
- 48510000 - Communication software package
two.2.3) Place of performance
NUTS codes
- UKI - London
- UKJ - South East (England)
two.2.4) Description of the procurement
Objectives of the service:
To create, develop and implement unique, branded, and relevant digital platforms to showcase and promote regeneration projects.
1. Build and maintain a dynamic regeneration specific website and digital engagement tools that have the capacity to operate as standalone and as fully integrated systems in the Clarion estate. The project name, logo mark and colour palette to follow Clarion Housing brand guidelines.
2. Increase transparency and innovation within the sector: build trust with residents during the construction process. This will foster a feeling of ownership of the new homes before completion and handover.
3. Improve communication with residents by supporting our regeneration team with evidence about the work conducted and social value impact. Residents and other stakeholders will benefit from access to other project platforms and content.
Vision for the service:
Our vision is to bring a new lease of life to the neighbourhoods earmarked for regeneration, improving conditions for existing residents and making them desirable places to live. We will deliver high quality, mixed tenure communities with private and public outdoor spaces. It is important communication is delivered in a holistic way, allowing multiple entry points and tailored content so each resident feels they are at the centre of the regeneration.
Each bespoke platform built by the supplier meets the needs of the local community, highlighting site activity, and tracks the progress of the project. This shows how and why we build places our residents wish to live. As each project develops and displays best practice it builds trust in our communities and brand.
Platforms that demonstrate unique opportunities for engagement by providing:
• Bespoke digital platforms, tailored by project and the needs of existing residents, and wider community.
• A hub of information documenting each step of the customer journey. The content is arranged to address the needs of specific stakeholder groups.
• The platform de-risks project delays, challenging stakeholder groups and supports reputation management through an evidence-based approach to communication.
• Open access to residents demonstrating project delivery; resulting in positive feedback and personal investment.
• Manages expectations through tailored digital communication allowing a personal approach by creating specific information for each household builds trust.
• Provides regular updates through print and digital publications (newsletters), platform content updates.
• Reflects residents needs during the design phase.
• Social value initiatives delivered throughout the regeneration timeline.
• Two-way interface with residents via the platform
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated without a prior call for competition
- The works, supplies or services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
The purpose of this VEAT is to validate the decision to directly award a contract the ebrik Ltd for the provision of digital communications and resident engagement services to support regeneration projects and highlight the construction of new homes on sites across the country.
Objectives of the service:
To create, develop and implement unique, branded, and relevant digital platforms to showcase and promote regeneration projects. Ebrik will:
1. Build and maintain a dynamic regeneration specific website and digital engagement tools that have the capacity to operate as standalone and as fully integrated systems in the Clarion estate. The project name, logo mark and colour palette to follow Clarion Housing brand guidelines.
2. Increase transparency and innovation within the sector: build trust with residents during the construction process. This will foster a feeling of ownership of the new homes before completion and handover.
3. Improve communication with residents by supporting our regeneration team with evidence about the work conducted and social value impact. Residents and other stakeholders will benefit from access to other project platforms and content.
Vision for the service:
Our vision is to bring a new lease of life to the neighbourhoods earmarked for regeneration, improving conditions for existing residents and making them desirable places to live. We will deliver high quality, mixed tenure communities with private and public outdoor spaces. It is important communication is delivered in a holistic way, allowing multiple entry points and tailored content so each resident feels they are at the centre of the regeneration.
Each bespoke platform built by ebrik meets the needs of the local community, highlighting site activity, and tracks the progress of the project. This shows how and why we build places our residents wish to live. As each project develops and displays best practice it builds trust in our communities and brand.
Ebrik's USP's
Their platforms demonstrate unique opportunities for engagement by providing:
• Bespoke digital platforms, tailored by project and the needs of existing residents, and wider community.
• A hub of information documenting each step of the customer journey. The content is arranged to address the needs of specific stakeholder groups.
• The platform de-risks project delays, challenging stakeholder groups and supports reputation management through an evidence-based approach to communication.
• Open access to residents demonstrating project delivery; resulting in positive feedback and personal investment.
• Manages expectations through tailored digital communication allowing a personal approach by creating specific information for each household builds trust.
• Provides regular updates through print and digital publications (newsletters), platform content updates.
• Reflects residents needs during the design phase.
• Social value initiatives delivered throughout the regeneration timeline.
• Two-way interface with residents via the platform
Service includes:
• Design and build the digital infrastructure.
• Website and digital platform development.
• Social media promotion: content creation with responsibility to post regularly on different channels.
• Integrate platforms and content into the Clarion digital estate when required.
• Site visits - regular site visits to be part of the regular updates, including interviews with contractors on site, video walkthroughs of partially completed buildings and additional filming as required.
• Creation of written promotional material for distribution and inclusion for print and digital presentation, including large format sign boards, hoarding etc.
• Develop video content to promote engagement tools and use across digital and social media channels.
• Support and maintenance of website, platforms and engagement tools including security.
• Any other recommendations to be considered.
• Additional services as required.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract/concession
A contract/lot is awarded: Yes
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract
27 June 2024
five.2.2) Information about tenders
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
ebrik Ltd
71-75 Shelton Street, Covent Garden #
London
WC2H 9JQ
Country
United Kingdom
NUTS code
- UKI - London
Companies House
11398676
The contractor/concessionaire is an SME
Yes
five.2.4) Information on value of contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession: £230,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Cabinet Office
London
Country
United Kingdom