Scope
Reference
2025-WMGC-0505
Description
The West Midlands Growth Company has a requirement to establish an agreement with one supplier to provide sales, distribution, and marketing services for the Birmingham and West Midlands Pass on a commission only / concession basis.
The Birmingham and West Midlands Pass offers visitors a bundled package of discounts to popular attractions, activities, experiences, bars, restaurants and transportation options.
It is a digital, mobile-friendly solution that gives admission to visitors to multiple attractions with a single ticket, with live data feeds directly into attractions. The pass is available for a fixed period (1 day, 2-day, and 3-day).
The Birmingham and West Midlands Pass is now live and available for customers to purchase from birminghamandwestmidlandspass.com .
To maximise sales of the pass, we need to build a distribution network internationally that includes third-party sellers (OTAs), affiliates (which include local resellers), and content/media/influencers.
By partnering with an expert pass distributor, they can manage this process with the publishers (including the management of the software, financing, and relationships).
We are seeking to contract with one supplier to give us immediate access to this network and to provide the sales, distribution and marketing services required to maximise the benefit, for both parties, in securing additional sales though these routes.
The contract will run for an initial period of 9 months with the option to extend the agreement for a further 12 months, subject to ongoing requirements and satisfactory performance
Total value (estimated)
- £55,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 30 June 2025 to 1 April 2026
- Possible extension to 1 April 2027
- 1 year, 9 months, 2 days
Description of possible extension:
Option to extend for an additional year / 12 months
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Tender submission deadline
28 May 2025, 1:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Procedure
Procedure type
Below threshold - open competition
Documents
Associated tender documents
https://in-tendhost.co.uk/wmgrowth/aspx/Home
Interested suppliers are able to download all of the relevant tender documentation from our e-procurement supplier portal, Intend. Link as provided.
Contracting authority
WEST MIDLANDS GROWTH COMPANY LIMITED
- Companies House: 01631329
11th Floor The Colmore Building
Birmingham
B4 6AT
United Kingdom
Contact name: Zoe Middleton
Email: procurement@wmgrowth.com
Region: UKG31 - Birmingham
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)