Section one: Contracting authority
one.1) Name and addresses
University of Bath
University of Bath, University of Bath
Bath
BA2 7AY
Contact
Liam Kilawee
Telephone
+44 1225385634
Country
United Kingdom
Region code
UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
National registration number
United Kingdom
Internet address(es)
Main address
https://www.bath.ac.uk/legal-information/trading-with-the-university-of-bath/
Buyer's address
https://www.bath.ac.uk/legal-information/trading-with-the-university-of-bath/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Planning and Buying Services
Reference number
UOB/Proc/1270
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include:
Media strategy and planning
Media buying
Monitoring, reporting and evaluation
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £5,600,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
Main site or place of performance
Bath and North East Somerset, North Somerset and South Gloucestershire
two.2.4) Description of the procurement
he University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include:
Media strategy and planning
Media buying
Monitoring, reporting and evaluation
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 259-140324
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
7 June 2024
five.2.2) Information about tenders
Number of tenders received: 9
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
CRUNCH DMC LIMITED
GF1, Ethos Building, Kings Road
Swansea
SA1 8AS
Telephone
+44 7758507481
Country
United Kingdom
NUTS code
- UKL14 - South West Wales
National registration number
06249424
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £1,400,000
Total value of the contract/lot: £5,600,000
Section six. Complementary information
six.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=869524344
GO Reference: GO-2024618-PRO-26637813
six.4) Procedures for review
six.4.1) Review body
University of Bath
Finance & Procurement Services, University of Bath
Bath
BA2 7AY
Telephone
+44 1225385634
Country
United Kingdom
Internet address
https://www.bath.ac.uk/legal-information/trading-with-the-university-of-bath/