Section one: Contracting authority
one.1) Name and addresses
The University of Birmingham
B15 2TT
Birmingham
B15 2TT
Contact
Michelle Palfrey
Country
United Kingdom
NUTS code
UKG31 - Birmingham
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Supply of CRM Software and Configuration Services to Support Transformation of Student Acquisition
Reference number
SC9514/21
two.1.2) Main CPV code
- 72000000 - IT services: consulting, software development, Internet and support
two.1.3) Type of contract
Services
two.1.4) Short description
UOB invites tenders for supply of CRM software and configuration services to support the transformation of the student acquisition process. The solution will replace technology used to support student attraction, application, and conversion activities across the entire education portfolio. At the heart of our ambition lies a desire to take full advantage of the latest marketing and process automation opportunities available within a modern CRM solution while also providing our staff and prospective students an efficient and effective user experience. Key areas of activity included within the scope include marketing, campaigns, events, stakeholder engagement, enquiry management, application processing and admissions. It is envisaged that the University will create an internal product team to work alongside the successful supplier to roll out and continually iterate upon an initial configuration of a solution that has the potential to become an institution wide CRM platform.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £4,500,000
two.2) Description
two.2.2) Additional CPV code(s)
- 48000000 - Software package and information systems
two.2.3) Place of performance
NUTS codes
- UKG31 - Birmingham
two.2.4) Description of the procurement
Competitive DialogueThe University of Birmingham invites tenders for supply of Customer Relationship Management (CRM) software and associated configuration services to support the transformation of the student acquisition process and experience.The solution will replace several tools and technology used to support student attraction, application, and conversion activities across the entire education portfolio.At the heart of our ambition lies a desire to take full advantage of the latest marketing and process automation opportunities available within a modern CRM solution while also providing our staff and prospective students an efficient and effective user experience.Key areas of activity included within the scope of requirements include marketing, campaigns, events, stakeholder engagement, enquiry management, application processing and admissions.It is envisaged that the University will create an internal product team to work alongside the successful supplier to rollout and continually iterate upon an initial configuration of a solution that has the potential to become an institution wide CRM platform.We would therefore welcome the opportunity for potential suppliers to engage with us to refine these requirements through competitive dialogue.
two.2.5) Award criteria
Quality criterion - Name: Alignment with business requirements (35) / On-going support (10) / Implementation and Delivery Approach (20) / Standard Supplier Questionnaire (10) / Weighting: 75
Price - Weighting: 25
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Competitive dialogue
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-025597
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
30 June 2022
five.2.2) Information about tenders
Number of tenders received: 14
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from other EU Member States: 13
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 14
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Crimson Limited
Birmingham
B37 7YE
Country
United Kingdom
NUTS code
- UKG31 - Birmingham
National registration number
04097664
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £4,500,000
Total value of the contract/lot: £4,500,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The University of Birmingham
Edgbaston
Birmingham
B15 2TT
Country
United Kingdom