Section one: Contracting entity
one.1) Name and addresses
Translink
Procurement Department
Belfast
BT2 7LX
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
https://etendersni.gov.uk/epps
one.6) Main activity
Urban railway, tramway, trolleybus or bus services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
P-2899 On Vehicle Advertising 2025
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Translink wishes to appoint a Contractor to provide On Vehicle Advertising services. The appointed Contractor will be responsible for the placement of advertising on Translink vehicles, to include Ulsterbus and Metro services. This encompasses around 1050 vehicles at present. The service will include selling available advertising space on Translink vehicles, liaising with media agencies and advertising outlets, printing of advertisements, liaising with bus depots, posting and removal of adverts and digital advertising. Tenderers should note that this is a revenue generating contract.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £10,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
Translink wishes to appoint a Contractor to provide On Vehicle Advertising services. The appointed Contractor will be responsible for the placement of advertising on Translink vehicles, to include Ulsterbus and Metro services. This encompasses around 1050 vehicles at present. The service will include selling available advertising space on Translink vehicles, liaising with media agencies and advertising outlets, printing of advertisements, liaising with bus depots, posting and removal of adverts and digital advertising. Tenderers should note that this is a revenue generating contract.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 40
Cost criterion - Name: Cost / Weighting: 60
two.2.11) Information about options
Options: Yes
Description of options
The contract will run for an initial term of 5 years (60 months), with a further option to extend for a period of up to 60 months (5+5). The initial term will commence on 1st January 2025.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
The listed value of the procurement reflects the anticipated maximum revenue to be generated throughout the lifetime of the contract.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-008951
Section five. Award of contract
Contract No
1
Title
Contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 June 2024
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
GLOBAL OUTDOOR MEDIA LIMITED
7th Floor Lacon House, 84 Theobalds Road
LONDON
WC1X 8NL
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
https://etendersni.gov.uk/epps
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £10,000,000
Total value of the contract/lot: £10,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court
Belfast
Country
United Kingdom