Section one: Contracting authority
one.1) Name and addresses
UNIVERSITY OF SOUTHAMPTON
Highfield Campus, University Road
Southampton
SO171BJ
Contact
George-Oliver Poole
Telephone
+44 238059500
Country
United Kingdom
Region code
UKJ32 - Southampton
UK Register of Learning Providers (UKPRN number)
10007158
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/universityofsouthampton/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advertising Services
Reference number
2022UOS-0438
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for
campaigns whilst providing value for money. Paid Search is
managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact.
The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully
integrated campaigns for the University of Southampton.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £8,400,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKJ - South East (England)
two.2.4) Description of the procurement
This procurement process is being conducted as a Restricted procedure; consisting of both Selection and Invitation to Tender stages.
Stage 1 - Selection Stage: An overall pass mark of 50 % shall apply to this stage. The intention is to arrive at a shortlist of a maximum of five qualified potential suppliers for formal invitation to tender. The maximum number of qualified potential suppliers will be based on the top five scores achieved. Where more than the maximum number of potential suppliers have achieved a top five score (i.e. a tie), all of those potential suppliers will be invited to the Invitation to Tender stage.
Stage 2 - Invitation to Tender (ITT) stage - A maximum of 5 qualified tenderers will be invited to submit formal tenders at this stage
Contract Term: The University proposes to enter into a Contract for seven years this will be the maximum contract period, including any potential extensions with the Potential
Supplier.
This will comprise of an initial contract period of three years with an option to extend by a further two years + two years subject to satisfactory performance and at the discretion of the University.
Contract Value: The estimated value of the initial 3-year contract term is in the region of £850,000-£1,200,000 GBP Per Annum (excluding VAT).
two.2.5) Award criteria
Quality criterion - Name: Key Personnel / Weighting: 10%
Quality criterion - Name: Consultancy, advice and guidance / Weighting: 10%
Quality criterion - Name: Campaign planning and media buying / Weighting: 10%
Quality criterion - Name: Reporting and Benchmarking / Weighting: 10%
Quality criterion - Name: Media Mistakes / Weighting: 10%
Quality criterion - Name: Exit Management Plan / Weighting: 0%
Quality criterion - Name: Contract Takeover Plan / Weighting: 0%
Quality criterion - Name: Presentations mock brief Response / Weighting: 15%
Quality criterion - Name: Presentations response to quality requirments / Weighting: 15%
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.14) Additional information
This contract is NOT suitable for splitting into lots. The risk of dividing the requirement into Lots would render the execution of the contract excessively technically difficult, not cost effective and would undermine proper execution of the contract.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-005203
Section five. Award of contract
Contract No
2022UOS-0438
Title
Advertising Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 June 2023
five.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Hunterlodge Group Ltd
171 High Street,
Rickmansworth, Hertfordshire,
WD3 1AY
Country
United Kingdom
NUTS code
- UKJ32 - Southampton
Companies House
07534447
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £8,400,000
Total value of the contract/lot: £8,400,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University Of Southampton
Highfield Campus, Unviersity road
Southampton
SO171BJ
Telephone
+44 2380595000
Country
United Kingdom