Section one: Contracting authority
one.1) Name and addresses
Department for Business and Trade
Old Admiralty Building, Admiralty Place
London
SW1A 2DY
MajorWorldEventsCommercial@businessandtrade.gov.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/department-for-business-and-trade
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Other activity
Central Government
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
2,539,899.20
Reference number
CR_3457
two.1.2) Main CPV code
- 79900000 - Miscellaneous business and business-related services
two.1.3) Type of contract
Services
two.1.4) Short description
The United Kingdom (UK) is participating in World Expo 2025, which runs from 13 April 2025 - 13 October 2025 and will take place in Osaka, Kansai, Japan. His Majestys Government (HMG) will deliver a self-built UK Pavilion (UKP) at Expo 2025 Osaka.
This requirement is for the provision of Content Production and Associated Services to support the delivery of the UKP at Expo 2025 Osaka. HMG has appointed a supplier to provide content production, software development and associated services in respect of the creative content design intent produced for the UKP.
The services will primarily include taking the current creative ideas and designs of the content and software for the UK Pavilion visitor experience and producing and developing them into assets ready to be installed. The Supplier will need to have an understanding of the creative context of the content to fully realise the designs to ensure they deliver on the intended experience.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £2,539,899.20
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
The Supplier is headquartered in the UK
two.2.4) Description of the procurement
The United Kingdom (UK) is participating in World Expo 2025, which runs from 13 April 2025 - 13 October 2025 and will take place in Osaka, Kansai, Japan. His Majestys Government (HMG) will deliver a self-built UK Pavilion (UKP) at Expo 2025 Osaka.
This requirement is for the provision of Content Production and Associated Services to support the delivery of the UKP at Expo 2025 Osaka. HMG has appointed a supplier to provide content production, software development and associated services in respect of the creative content design intent produced for the UKP.
The services will primarily include taking the current creative ideas and designs of the content and software for the UK Pavilion visitor experience and producing and developing them into assets ready to be installed. The Supplier will need to have an understanding of the creative context of the content to fully realise the designs to ensure they deliver on the intended experience.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
Regulation 32(2)(b)(ii) - Competition is absent for technical reasons. Under a previous contract, the awarded Supplier has developed the creative concept and narrative that the content to be produced under this contract has subsequently been designed around. The Supplier therefore holds specific, tacit, and non-transferable knowledge of the creative development of the narrative which is integral to the production of the content, and who can therefore ensure HMG will communicate the story effectively through the visitor experience.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
Title
UK Pavilion at Expo 2025 Osaka - Content Production and Associated Services (CPAS)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 May 2024
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Immersive International Limited
The Tanneries, 2nd floor, 55 Bermondsey Street
London
SE1 3XH
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £2,539,899.20
five.2.5) Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Value excluding VAT: £35,000
Proportion: 1 %
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Department for Business & Trade
Old Admiralty Building, Admiralty Place
London
SW1A 2DY
MajorWorldEventsCommercial@businessandtrade.gov.uk
Country
United Kingdom