Scope
Description
The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.
Contract 1
Supplier
Contract value
- £250,000 including VAT
Above the relevant threshold
Earliest date the contract will be signed
29 April 2025
Contract dates (estimated)
- 9 May 2025 to 8 May 2026
- 1 year
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- AE - United Arab Emirates
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Single supplier - intellectual property or exclusive rights
The supplier has sole rights to the advertising facilities at the locations required.
Supplier
BackLite Media LLC
- Public Procurement Organisation Number: PXCX-9634-WLNG
Media One Hotel Office 2501
Dubai
48794
United Arab Emirates
Email: info@backlitemedia.com
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
THE UNIVERSITY OF BIRMINGHAM
- Companies House: RC000645
- Public Procurement Organisation Number: PHCQ-3464-LVTM
Edgbaston
Birmingham
B15 2TT
United Kingdom
Email: procurement@bham.ac.uk
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government