Scope
Reference
C395573
Description
The Food Standards Agency (FSA) has awarded a contract for the delivery of the Consumer Insight Tracker. The FSA has been conducting monthly surveys with consumers (the Consumer Insights Tracker) since the start of the Covid-19 pandemic in April 2020. The surveys have evolved over time to meet emerging needs. The contract will deliver the FSA’s Consumer Insights Tracker for the next 3 years (with annual break clauses). The supplier will be responsible for all aspects of the project, including recruitment, sampling, logistics and project management.
Contract 1. Research: Consumer Insights Tracker
Supplier
Contract value
- £219,000 excluding VAT
- £262,800 including VAT
Above the relevant threshold
Date signed
24 February 2026
Contract dates
- 1 April 2026 to 31 March 2029
- 3 years
Main procurement category
Services
Options
The right to additional purchases while the contract is valid.
Annual break clauses
CPV classifications
- 73200000 - Research and development consultancy services
Justification for not setting key performance indicators
Set out within CCS framework
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
YouGov Plc
- Public Procurement Organisation Number: PRLT-2433-XDMZ
50 Featherstone Street
London
EC1Y 8RT
United Kingdom
Email: kate.gosschalk@yougov.com
Region: UKI43 - Haringey and Islington
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Research: Consumer Insights Tracker
Contracting authority
Food Standards Agency
- Public Procurement Organisation Number: PJRM-6866-LYYX
YO1 7PR
York
YO1 7PR
United Kingdom
Region: UKE21 - York
Organisation type: Public authority - central government