Award

Immersive Studio Installation

  • Coventry University

F15: Voluntary ex ante transparency notice

Notice identifier: 2022/S 000-017200

Procurement identifier (OCID): ocds-h6vhtk-0349d5

Published 23 June 2022, 1:55pm



Section one: Contracting authority/entity

one.1) Name and addresses

Coventry University

PRIORY STREET

COVENTRY

CV15FB

Contact

Tanzila Ahmed

Email

procurement@coventry.ac.uk

Telephone

+44 7392096976

Country

United Kingdom

NUTS code

UKG33 - Coventry

Internet address(es)

Main address

www.coventry.ac.uk

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Immersive Studio Installation

Reference number

PD-761

two.1.2) Main CPV code

  • 92100000 - Motion picture and video services

two.1.3) Type of contract

Services

two.1.4) Short description

Coventry University seeks a sole supplier to deliver a project to 'fit-out' the Immersive studio spaces within the new Delia Derbyshire Building, as part of the FAH redevelopment project. This is a highly specialised supply and installation project requiring a high-degree of bespoke design, a particular specification, and project-service integration.

two.1.6) Information about lots

This contract is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £300,000

two.2) Description

two.2.2) Additional CPV code(s)

  • 34150000 - Simulators
  • 92100000 - Motion picture and video services

two.2.3) Place of performance

NUTS codes
  • UKG33 - Coventry

two.2.4) Description of the procurement

Coventry University seeks a sole supplier to deliver a project to 'fit-out' the Immersive studio spaces within the new Delia Derbyshire Building, as part of the FAH redevelopment project. This is a highly specialised supply and installation project requiring a high-degree of bespoke design, a particular specification, and project-service integration.

Due to the technical complexity and the critical nature of the project, as well as the frequent cycles of technology re-fresh in this field, Faculty colleagues undertook a pre-market engagement some months ago seeking professional advice and guidance to establish a broad project requirement/specification for the complete delivery of a highly innovative Immersive studio capability in our new building.

This high-level engagement made clear that one supplier: Gren Spencer / Wireframe Extended Reality, had by far the most comprehensive understanding of the parameters of the project requirement and provided the most credible proposal and the areas which needed to be developed further.

The FAH Redevelopment Project team has had to continue to undertake the very significant pre-engagement activity with Gren Spencer / Wireframe Extended Reality, including user-case workshops and focus-groups, in order to develop the planned delivery of the technical solution, which is itself highly complex and defined within a number of constraints. This pre-engagement has required direct dialogue between Gren Spencer / Wireframe Extended Reality, the Faculty as end-users, and McLaughlin & Harvey the main project contractor, in order to resolve questions about the interaction between the building's physical infrastructure and the two immersive studio installations - e.g. the requirements for room-in-room sound-insulation and e.g. the relationship between the specialist servers for the studios, the buildings data network and the Digital Asset Management system. The sound proofing for immersive installation had to be designed in direct consultation between the main contractor, the project architects, and the identified supplier.

The resulting proposed design solution has been worked-up with Gren Spencer / Wireframe Extended Reality and is a fully bespoke installation, which sits within the infrastructure of the building-space and its physical/ M&E and Data network parameters. The installations of the highly specialist, binaural sound and 360 AR/VR capture technologies need to interface precisely with the power and data infrastructure as it has been delivered by the main construction contractor. A major aspect of these bespoke designs is that whilst they use some generic components - they are custom solutions made to fit within the spaces and the M&E and Digital Data infrastructure, which has itself been specifically designed in collaboration with the main contractor.

The collaboration that we have established with Gren Spencer / Wireframe Extended Reality has brought a high degree of added-value to the project, both in terms of the efficacy of the design proposal, which has been achieved because of their market-leading capability in design and supply of such systems; but also, the establishment of lines of communication and collaboration between them as the supplier, our estates project management team and the main redevelopment project contractors.

As a result of the above Gren Spencer / Wireframe Extended Reality are able to meet the needs of this now highly specific project brief and provide the best available end-to-end solution and added-value to this critical project.

two.2.11) Information about options

Options: No


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Award of a contract without prior publication of a call for competition in the cases listed below

  • The procurement falls outside the scope of application of the regulations

Explanation:

Coventry University seeks a sole supplier to deliver a project to 'fit-out' the Immersive studio spaces within the new Delia Derbyshire Building, as part of the FAH redevelopment project. This is a highly specialised supply and installation project requiring a high-degree of bespoke design, a particular specification, and project-service integration.

Due to the technical complexity and the critical nature of the project, as well as the frequent cycles of technology re-fresh in this field, Faculty colleagues undertook a pre-market engagement some months ago seeking professional advice and guidance to establish a broad project requirement/specification for the complete delivery of a highly innovative Immersive studio capability in our new building.

This high-level engagement made clear that one supplier: Gren Spencer / Wireframe Extended Reality, had by far the most comprehensive understanding of the parameters of the project requirement and provided the most credible proposal and the areas which needed to be developed further.

The FAH Redevelopment Project team has had to continue to undertake the very significant pre-engagement activity with Gren Spencer / Wireframe Extended Reality, including user-case workshops and focus-groups, in order to develop the planned delivery of the technical solution, which is itself highly complex and defined within a number of constraints. This pre-engagement has required direct dialogue between Gren Spencer / Wireframe Extended Reality, the Faculty as end-users, and McLaughlin & Harvey the main project contractor, in order to resolve questions about the interaction between the building's physical infrastructure and the two immersive studio installations - e.g. the requirements for room-in-room sound-insulation and e.g. the relationship between the specialist servers for the studios, the buildings data network and the Digital Asset Management system. The sound proofing for immersive installation had to be designed in direct consultation between the main contractor, the project architects, and the identified supplier.

The resulting proposed design solution has been worked-up with Gren Spencer / Wireframe Extended Reality and is a fully bespoke installation, which sits within the infrastructure of the building-space and its physical/ M&E and Data network parameters. The installations of the highly specialist, binaural sound and 360 AR/VR capture technologies need to interface precisely with the power and data infrastructure as it has been delivered by the main construction contractor. A major aspect of these bespoke designs is that whilst they use some generic components - they are custom solutions made to fit within the spaces and the M&E and Digital Data infrastructure, which has itself been specifically designed in collaboration with the main contractor.

The collaboration that we have established with Wireframe Extended Reality has brought a high degree of added-value to the project, both in terms of the efficacy of the design proposal, which has been achieved because of their market-leading capability in design and supply of such systems; but also, the establishment of lines of communication and collaboration between them as the supplier, our estates project management team and the main redevelopment project contractors.

As a result of the above Wireframe Extended Reality are able to meet the needs of this now highly specific project brief and provide the best available end-to-end solution and added-value to this critical project.

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No


Section five. Award of contract/concession

A contract/lot is awarded: Yes

five.2) Award of contract/concession

five.2.1) Date of conclusion of the contract

23 June 2022

five.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor/concessionaire

Wireframe Extended Reality

lutterworth

Country

United Kingdom

NUTS code
  • UKF22 - Leicestershire CC and Rutland
The contractor/concessionaire is an SME

Yes

five.2.4) Information on value of contract/lot/concession (excluding VAT)

Lowest offer: £250,000 / Highest offer: £350,000 taken into consideration


Section six. Complementary information

six.4) Procedures for review

six.4.1) Review body

Coventry University

Coventry

Country

United Kingdom