Section one: Contracting authority
one.1) Name and addresses
The Royal Mint
Llantrisant
Pontyclun
CF72 8YT
Contact
Stephen Pickard
Telephone
+44 1443222111
Country
United Kingdom
Region code
UKL15 - Central Valleys
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://royalmint.bravosolution.co.uk/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
www.royalmint.bravosolution.co.uk/
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Economic and financial affairs
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Insights and Research Services for The Royal Mint
Reference number
57295
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
This opportunity is for bidders to join a framework agreement where awarded framework participants will have the opportunity to undertake various marketing insights and research services for The Royal Mint. Specialities and capabilities required include:
- Qualitative research.
- Quantitative research.
- Customer and market analysis to include market sizing, pricing and segmentation.
- Innovation in customer understanding e.g., observation, multivariate statistics and modelling, online communities, eye tracking and semiotics, usability experience, AI.
- Services: usage and attitude, customer loyalty, emerging markets.
- Specialist audiences: coin collectors or bullion investors, collectibles, gifters, LGBTQIA+, Asian/British Asian, People of Colour, Affluent/HNW, business decision-makers, institutional and/or retail investors.
- Specialist sectors: coins/bullion market, collectibles, business finance/investment, personal finance/investment, online retail, retail, manufacturing, sustainability, tourism, royalty, jewellery, luxury goods, auctions, millennials.
- Country experience: UK, USA, Europe and Japan capabilities.
two.1.5) Estimated total value
Value excluding VAT: £625,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
- 79330000 - Statistical services
two.2.3) Place of performance
NUTS codes
- UKL15 - Central Valleys
two.2.4) Description of the procurement
The procurement aims to introduce a framework agreement for the provision of marketing insights and research services for The Royal Mint. Suppliers who are awarded to the framework will have the opportunity to undertake business for The Royal Mint if successful under simple mini-competitions that will be conducted with framework participants alone during the framework period. Full details of the procurement and the opportunity are provided within the procurement documentation.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £625,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
Yes
Description of renewals
Ongoing requirement following contract completion. Will be subject to future competition.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
2 x 1 year extension options included within stated duration (total of 60 months).
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 5
In the case of framework agreements, provide justification for any duration exceeding 4 years:
The initial framework will be for 3 years with 2 x 1 year extension options to be enacted at the sole discretion of The Royal Mint. The framework period is selected in order to offer sufficient opportunity to bidders and participants, and it is anticipated to support The Royal Mint across its own 5 year corporate strategy.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
14 July 2023
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
14 July 2023
Local time
12:01pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: 4 Years
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
The Royal Mint
Llantrisant
Country
United Kingdom