Scope
Reference
BVF 2025-26 831
Description
Advertisement of the Adult Learning Trailblazer projects, Marketing Support for Trailblazer Programme aimed at NEETs -
"You Choose"
"You Choose" forms part of the wider Trailblazer programme
which helps to sign post people towards support to help them to
improve their employability whether than is a new job, an
improved role or a return to education.
The programme's target market is:
• 16 - 25 year olds NEETS in employment/education)
• Living in York and North Yorkshire.
Objectives & Success Measures
• Increase engagement of NEET young people and those at
risk.
• Provide tailored support to enable progression into education,
training, or employment.
• Build confidence and transferable skills.
Key Activities
• Identification of NEETs and Pre NEET
• Building referral networks
• Multi-agency and cross council collaboration- shared
goals/outcomes/shared learning
• Employer and stake holder involvement
Contract 1. Marketing Optimist Trailblazer Marketing
Supplier
Contract value
- £31,600 excluding VAT
- £37,920 including VAT
Below the relevant threshold
Date signed
6 February 2026
Contract dates
- 8 February 2026 to 31 March 2026
- 1 month, 21 days
Main procurement category
Services
CPV classifications
- 80000000 - Education and training services
Contract locations
- UKE22 - North Yorkshire CC
Procedure
Procedure type
Below threshold - without competition
Supplier
The Marketing Optimist Ltd
7 Lapwing Close, Allerton Bywater
Leeds
WF10 2GH
United Kingdom
Region: UKE42 - Leeds
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Marketing Optimist Trailblazer Marketing
Contracting authority
The North Yorkshire Council
- Public Procurement Organisation Number: PNXY-8263-XCNL
County Hall, Racecourse Lane
Northallerton
DL7 8AD
United Kingdom
Region: UKE22 - North Yorkshire CC
Organisation type: Public authority - sub-central government