Section one: Contracting authority
one.1) Name and addresses
City of Glasgow College
190 Cathedral Street
Glasgow
G4 0RF
Contact
Danielle Gough
danielle.gough@cityofglasgowcollege.ac.uk
Telephone
+44 1413755251
Country
United Kingdom
NUTS code
UKM82 - Glasgow City
Internet address(es)
Main address
http://www.cityofglasgowcollege.ac.uk/
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00453
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
The Provision of Digital Marketing Services
Reference number
CS/COGC/22/33
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally.
The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups.
To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £400,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKM82 - Glasgow City
two.2.4) Description of the procurement
The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally.
The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups.
To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.
two.2.5) Award criteria
Quality criterion - Name: Case Study / Weighting: 15
Quality criterion - Name: Staffing / Weighting: 10
Quality criterion - Name: Exit Strategy / Weighting: 10
Quality criterion - Name: Community Benefits / Weighting: 4
Quality criterion - Name: Fair Work Practices / Weighting: 2
Quality criterion - Name: Equality & Diversity / Weighting: 2
Quality criterion - Name: Carbon Emissions - Net Zero by 2040 / Weighting: 2
Quality criterion - Name: Presentation / Weighting: 15
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-003102
Section five. Award of contract
Contract No
CS/COGC/22/33
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 May 2024
five.2.2) Information about tenders
Number of tenders received: 10
Number of tenders received from SMEs: 10
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 10
Number of tenders received by electronic means: 10
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Big Think Agency
5th Floor, The Wheatsheaf Building, 52 Speirs Wharf
Glasgow
G4 9TJ
Country
United Kingdom
NUTS code
- UKM82 - Glasgow City
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £400,000
Section six. Complementary information
six.3) Additional information
(SC Ref:767377)
six.4) Procedures for review
six.4.1) Review body
Glasgow Sherriff and Justice of the Peace Court
Glasgow
G5 9DA
Country
United Kingdom