Scope
Reference
2425-13-SAS-LC
Description
Market Development Overseas to support Sheffield Hallam University's strategic objectives in Malaysia and the South East Asia region,
Scope of work:
1. Student Recruitment, Admissions, Conversion & Support of UKVI Compliance
2. Marketing, Market Research and Intelligence, analysis of Opportunities and Local
Advice
3. Market Development
4. Partnership Support
5. Applicant and Recruitment Consultant and Partner Relationship Management
6. Events Management, Logistics and Visit Support
7. Identification and Development of new Business Opportunities
8. Alumni Network Management in The Territories
9. Ensuring Compliance with all Relevant External (UK) Requirements and Law Relating To
International Student Recruitment, Collaborative Partnerships and Consultancy Activities,
but Not limited To Compliance With: UKVI, QAA, Fraud, Bribery and Corruption Legislation,
Data Protection Legislation, Equalities, Human Trafficking and Modern Slavery.
10. Management of Enquiry, Admission and Customer Relationship Processes.
Contract 1. Market Development Overseas - South East Asia (Malaysia Office)
Supplier
Contract value
- £1,893,672 including VAT
Above the relevant threshold
Date signed
10 December 2025
Contract dates
- 12 February 2026 to 4 November 2027
- Possible extension to 4 November 2030
- 4 years, 8 months, 21 days
Description of possible extension:
Optional extension 2 year +1 year
Main procurement category
Services
CPV classifications
- 98900000 - Services provided by extra-territorial organisations and bodies
Contract locations
- MY - Malaysia
Justification for not setting key performance indicators
Contract above threshold however below £5 million therefore 3 x KPI's do not need to be published via CDP
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Extreme and unavoidable urgency
Sheffield Hallam University intends to award a contract for specialist admissions and risk management services to its existing supplier, Nationpride. These services are critical to business continuity, income generation, and operational risk management, requiring extensive training, experience, and trust in the provider.
While a small number of suppliers could potentially offer similar services, the University considers that continuity with the current provider represents the most appropriate and low-risk option at this time, ensuring stability in the delivery of these complex functions.
The contract will be established as a short-term arrangement of two years, allowing time for further market engagement and assessment of supplier capability. This approach ensures uninterrupted delivery of critical services while enabling the University to prepare for a future competitive tender process.
Direct award justification must be 'Extreme and unavoidable urgency' if supplier identifier and identification register combination has not been registered
Supplier
NATION PRIDE SDN BHD
- Companies House: 1358092A
- Public Procurement Organisation Number: PWMX-5659-ZTWD
No. 5 (2nd Floor) Jalan SS15/7
Subang Jaya
47500
Malaysia
Email: admin@nation-pride.com
Website: http://www.nation-pride.com
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authority
Sheffield Hallam University
- UK Register of Learning Providers (UKPRN number): 10005790
- Public Procurement Organisation Number: PVMW-4512-JZYY
City Campus
Sheffield
S1 1WB
United Kingdom
Email: strategicprocurement@shu.ac.uk
Website: http://www.shu.ac.uk
Region: UKE32 - Sheffield
Organisation type: Public authority - sub-central government