Scope
Reference
PIP-251016-01
Description
London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots:
Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events.
Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support.
The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials.
The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.
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https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1015339553
Lot 1. Lot 1 - Strategic Marketing Delivery Partner
Description
The appointed Partner will act as LLDC's strategic lead agency, providing services across marketing and campaign ideation, planning, delivery and evaluation. direction and integrated planning required to guide future marketing and communications activity.
Typical deliverables may include but are not limited to campaign concept ideation, media planning and buying, creative delivery, day to day management of paid advertising, account management and regular campaign performance reporting.
Lot 2. Lot 2 - Creative, Design and Campaign Services
Description
Suppliers appointed to this lot will deliver creative execution and campaign production across a range of formats and channels. This may include design, art working, content creation, copywriting, photography, videography, digital assets, paid social creative, print-ready artwork, and campaign delivery materials. Teams must be flexible, multi-disciplinary, and able to respond to fast-turnaround requests as well as larger, structured campaign briefs. Suppliers should be able to incorporate inclusive design principles and support LLDC's engagement ambitions through accessible, diverse, and community-aware creative outputs.
Contract 1. Lot 1 - Strategic Marketing Delivery Partner
Lots
Lot 1. Lot 1 - Strategic Marketing Delivery Partner
Supplier
Contract value
- £15,000,000 excluding VAT
- £18,000,000 including VAT
Above the relevant threshold
Award decision date
11 February 2026
Date assessment summaries were sent to tenderers
11 February 2026
Standstill period
- End: 3 March 2026
- 8 working days
Earliest date the contract will be signed
5 March 2026
Contract dates (estimated)
- 6 March 2026 to 25 February 2034
- 7 years, 11 months, 20 days
Main procurement category
Services
CPV classifications
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79342100 - Direct marketing services
Contract locations
- UKI4 - Inner London - East
Contract 2. Lot 2 – Creative, Design and Campaign Services
Lots
Lot 2. Lot 2 - Creative, Design and Campaign Services
Suppliers (5)
- Anatomy Brands Ltd
- LCA COMMUNICATIONS LIMITED
- MBC Studios Ltd (TOAD trading name)
- Spy Studio
- The Elephant Room
Contract value
- £35,000,000 excluding VAT
- £42,000,000 including VAT
Above the relevant threshold
Award decision date
11 February 2026
Date assessment summaries were sent to tenderers
11 February 2026
Standstill period
- End: 3 March 2026
- 8 working days
Earliest date the contract will be signed
5 March 2026
Contract dates (estimated)
- 6 March 2026 to 25 February 2034
- 7 years, 11 months, 20 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
Contract locations
- UKI - London
- UKI4 - Inner London - East
- UKI3 - Inner London - West
Information about tenders
Lot 1. Lot 1 - Strategic Marketing Delivery Partner
- 15 tenders received
- 1 tender assessed in the final stage:
- 0 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 0 suppliers unsuccessful (details included for contracts over £5 million)
Lot 2. Lot 2 - Creative, Design and Campaign Services
- 15 tenders received
- 5 tenders assessed in the final stage:
- 2 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 5 suppliers awarded contracts
- 0 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Tenders
Procedure
Procedure type
Competitive flexible procedure
Suppliers
Aka Promotions Ltd
- Companies House: 03380689
115 Shaftesbury Avenue,
London
WC2H 8AD
United Kingdom
Contact name: Abi Dempsey
Email: abidempsey@akauk.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1 - Strategic Marketing Delivery Partner
Anatomy Brands Ltd
- Companies House: 10072557
CHG.04 (The Undercroft) Kennington Park, 1-3 Brixton Road
London
SW9 6DE
United Kingdom
Contact name: Hugh Stevenson
Email: hugh@anatomylondon.com
Region: UKI45 - Lambeth
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creative, Design and Campaign Services
LCA COMMUNICATIONS LIMITED
- Companies House: 03727953
8th Floor, Berkshire House, 168-173 High, Holborn
London
WC1V 7AA
United Kingdom
Contact name: Helena Carrie
Email: helena.carrie@thisislca.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creative, Design and Campaign Services
MBC Studios Ltd (TOAD trading name)
- Companies House: 15431403
Building 15, Gateway 1000, Whittle Way
Hertfordshire
SG1 2FP
United Kingdom
Contact name: Henry Waterfall-Allen
Email: henry@toadlondon.com
Region: UKH23 - Hertfordshire
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creative, Design and Campaign Services
Spy Studio
- Public Procurement Organisation Number: PRNJ-1482-DBMW
28 The Trampery, Hackney Wick
London
E3 2XT
United Kingdom
Contact name: Ben Bucket
Email: ben@spystudio.co.uk
Region: UKI42 - Tower Hamlets
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creative, Design and Campaign Services
The Elephant Room
- Companies House: 10563701
The Leather Market, 11-13 Weston St
London
SE1 3ER
United Kingdom
Email: info@theelephantroom.net
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creative, Design and Campaign Services
Contracting authority
London Legacy Development Corporation
- Public Procurement Organisation Number: PRCL-4221-CWJR
05 Endeavour Square, Level 09
London
E20 1JN
United Kingdom
Region: UKI41 - Hackney and Newham
Organisation type: Public authority - sub-central government