Section one: Contracting authority/entity
one.1) Name and addresses
British Council
Bridgewater House
Manchester
M1 6BB
caroline.doidge@britishcouncil.org
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://in-tendhost.co.uk/britishcouncil/aspx/Home
Buyer's address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
2021_Marketing - British Council - Marketing Automation Programme
Reference number
2021/S 000-013490
two.1.2) Main CPV code
- 72212480 - Sales, marketing and business intelligence software development services
two.1.3) Type of contract
Services
two.1.4) Short description
Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2021/S 000-013490
Section seven. Changes
seven.1.2) Text to be corrected in the original notice
Section number
IV.2.7)
Instead of
Date
30 July 2021
Local time
10:00am
Read
Date
6 August 2021
Local time
3:00pm
Section number
IV.2.2)
Instead of
Date
30 July 2021
Local time
10:00am
Read
Date
6 August 2021
Local time
3:00pm
Section number
II.1.4)
Read
Text
British Council intend to procure a Marketing Automation Platform during July/August 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.
Section number
II.2.4)
Read
Text
British Council intend to procure a Marketing Automation Platform during July/August 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.