Scope
Reference
2025/26 - 04
Description
While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey ) to provide data for tracking and reporting on the outcome of our citizen-facing work. As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours.
This is likely to be conducted annually as a minimum , but this initial brief and contract is for year one baseline setting , including reporting , plus recommendations /suggested costings for subsequent years.
Research approach: We would like responses to suggest optimum approaches and costings against the following core requirements:
• Baseline setting in March 2026 , possibly through a quantitative survey of up to 25 questions of a representative sample of Londoners (at least 1,100+), with results split by borough; age group; ethnicity; housing type; and living arrangements. Household or individual income may also be of interest.
Alternative approaches to baseline setting will also be considered with interest. January 2026
• Ongoing methodology for subsequent years against year one baseline , to provide longitudinal tracking data.
We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as:
• Quarterly 'dip' polling against smaller subsets of questions
• Ad hoc insights on one-off topics via online polling or using qualitative methods
• Occasional topic-specific qualitative 'dips' which interact usefully with the quantitative survey data
Costings for any of the above should include data analysis and reporting.
We will contract work in the first instance to cover :
(a) design and delivery of the baseline setting research in this first year; and
(b) the provision of recommendations on methodology and costing /resourcing implications for future iterations in the next financial year.
Objectives
Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are:
• To measure awareness and impact of ReLondon campaigns , events and behavioural interventions and projects
▪ To track awareness of, and (shifts in) attitudes towards, circular behaviours and lifestyles such as swapping and sharing household items, buying second-hand, renting or leasing instead of buying, making things last and repairing more stuff
• To track trends and provide insight about areas to focus on amongst different communities and neighbourhoods, as well as at a London-wide level
• To test understanding of circularity amongst the general population, including language and specific terminology , what circular behaviours mean in practice and their perceived benefits for people and communities
Scope of work
The work proposed and costed for must include the following : Inception meeting completed, notes provided and detailed timeline agreed 2-3 March 2026
Refined methodology proposal for year one baseline signed off and recruitment initiated By 3rd week of March
Fieldwork underway By end March
Conclusion of fieldwork End April
Report on baseline research and its implications , with a wrap-up presentation of up to 1.5 hours in-person Mid-May 2026
Future years ' methodology and costings recommendations presented Mid-end May 2026 January 2026
Budget
The budget for the baseline setting research for year one plus the provision of recommendations and costings for subsequent years' behavioural tracking activity is up to £30k plus VAT . We are also interested to see estimates against any alternative or supplementary methodologies you wish to suggest for either year one or future years.
Commercial tool
Establishes a framework
Contract 1
Supplier
Contract value
- £30,000 excluding VAT
- £36,000 including VAT
Below the relevant threshold
Award decision date
20 February 2026
Date assessment summaries were sent to tenderers
20 February 2026
Earliest date the contract will be signed
5 March 2026
Contract dates (estimated)
- 5 March 2026 to 31 July 2026
- 4 months, 27 days
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
- UKL - Wales
Information about tenders
- 20 tenders received
- 20 tenders assessed in the final stage:
- 20 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 19 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Tenders
Procedure
Procedure type
Competitive flexible procedure
Supplier
ICARO CONSULTING LIMITED
- Companies House: 06722540
- Public Procurement Organisation Number: PTCX-7956-XWWD
82 Lower Buckland Road
Lymington
SO41 9DW
United Kingdom
Email: phil@icaro.uk.com
Website: http://www.icaro.uk.com
Region: UKJ36 - Central Hampshire
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
London Waste and Recycling Board operating as ReLondon
- Public Procurement Organisation Number: PBNP-9149-XDTM
Sustainable Workspaces, 5th Floor, County Hall, Belvedere Road
LONDON
SE1 7PB
United Kingdom
Email: tenders@relondon.gov.uk
Website: https://relondon.gov.uk/
Region: UKI45 - Lambeth
Organisation type: Public authority - sub-central government