Opportunity

Thought Leadership

  • Hybu Cig Cymru-Meat Promotion Wales

F02: Contract notice

Notice reference: 2023/S 000-015600

Published 1 June 2023, 3:51pm



Section one: Contracting authority

one.1) Name and addresses

Hybu Cig Cymru-Meat Promotion Wales

Ty Rheidol, Parc Merlin

Aberystwyth

SY23 3FF

Contact

Bryan Regan

Email

bregan@hybucig.cymru

Telephone

+44 1970625050

Country

United Kingdom

NUTS code

UKL1 - West Wales and the Valleys

Internet address(es)

Main address

http://hccmpw.org.uk

Buyer's address

https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146

one.2) Information about joint procurement

The contract is awarded by a central purchasing body

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted to the following address:

Hybu Cig Cymru-Meat Promotion Wales

Hybu Cig Cymru

Aberystwyth

Email

requests@hybucig.cymru

Country

United Kingdom

NUTS code

UKL1 - West Wales and the Valleys

Internet address(es)

Main address

https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Other activity

Development and Promotion Of Welsh red meat


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Thought Leadership

two.1.2) Main CPV code

  • 79416000 - Public relations services

two.1.3) Type of contract

Services

two.1.4) Short description

HCC requires tenderers who can prepare and deliver high impact and cost-effective Thought Leadership corporate communications to HCC’s key stakeholders.

The successful tenderer will be required to devise and deliver Thought Leadership communications that further position HCC as an authority and trusted leader regarding sustainable red meat production.

two.1.5) Estimated total value

Value excluding VAT: £175,000

two.1.6) Information about lots

This contract is divided into lots: No

two.2) Description

two.2.2) Additional CPV code(s)

  • 79416000 - Public relations services

two.2.3) Place of performance

NUTS codes
  • UKL1 - West Wales and the Valleys

two.2.4) Description of the procurement

HCC requires tenderers who can prepare and deliver high impact and cost-effective Thought Leadership corporate communications to HCC’s key stakeholders.

The successful tenderer will be required to devise and deliver Thought Leadership communications that further position HCC as an authority and trusted leader regarding sustainable red meat production.

It will be important that the successful tenderer can work collaboratively with HCC’s in house communications team in order to ensure a collaborative, joined up approach and no duplication of effort.

As such this tender seeks to appoint a supplier that can enhance and elevate our communications work and does not duplicate the following:

- Reactive press and media relations to stakeholders relating to specific workstreams or projects (ie attendance at individual Trade Fairs, Retail Promotions etc)

- Reactive social media, website and newsletters (info as above)

- Stakeholder engagement events attendance (ie RWAS, Winter Fair, conference, roadshow, webinars)

- Public Affairs Events (1 x Senedd, 1 x Westminster)

Tenderers are invited to propose how their communications approach will make use of internal resource (Press and Digital Officers) as part of their overall approach in order to ensure VFM

It is also important to HCC that this contract will be carefully managed so that the relevant services and materials are provided on time, within applicable budgets and to the high quality that HCC demands.

HCC wishes to be able to evaluate the return on investment that any communications in which it invests provides. Therefore, HCC is asking tenderers to explain the methodology for measuring ROI.

Tenderers will need to demonstrate that the individuals put forward to work on this contract have the skills and experience to satisfy the above requirements.

Key audiences and messages are within the full ITT available on the HCC website

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

33

This contract is subject to renewal

Yes

Description of renewals

This Agreement shall continue in force until midnight on 31st March 2024; HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024.

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

3 July 2023

Local time

8:00am

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

four.2.7) Conditions for opening of tenders

Date

3 July 2023

Local time

8:30am

Place

Aberystwyth

Information about authorised persons and opening procedure

Access to the requests mailbox is only available to HCC's Head Of Finance And Corporate Governance, who is not part of the evaluation team


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.2) Information about electronic workflows

Electronic invoicing will be accepted

Electronic payment will be used

six.3) Additional information

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=132045.

(WA Ref:132045)

six.4) Procedures for review

six.4.1) Review body

High Court

Royal Courts of Justice, The Strand

London

WC2A 2LL

Telephone

+44 2079477501

Country

United Kingdom