Section one: Contracting authority
one.1) Name and addresses
Hybu Cig Cymru-Meat Promotion Wales
Ty Rheidol, Parc Merlin
Aberystwyth
SY23 3FF
Contact
Bryan Regan
Telephone
+44 1970625050
Country
United Kingdom
NUTS code
UKL1 - West Wales and the Valleys
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the following address:
Hybu Cig Cymru-Meat Promotion Wales
Hybu Cig Cymru
Aberystwyth
Country
United Kingdom
NUTS code
UKL1 - West Wales and the Valleys
Internet address(es)
Main address
https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Development and Promotion Of Welsh red meat
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advocacy And Defence Communications
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry.
two.1.5) Estimated total value
Value excluding VAT: £225,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKL1 - West Wales and the Valleys
two.2.4) Description of the procurement
HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry.
The successful tenderer will be required to devise and deliver advocacy and defence communications based upon evidence-based data and intelligence which will deliver HCC’s communications objectives and key messages (which are set out in Appendix 2 of this ITT).
It will be important that the successful tenderer can work collaboratively with HCC’s in house marketing and communications team, and where relevant our brand marketing agency, in order to ensure a collaborative, joined up approach and no duplication of effort.
As such this tender seeks to appoint a supplier that can enhance and elevate our communications work and does not duplicate the following:
- Brand marketing campaigns
- Retail promotions
- BAU press and media relations to consumers (ie selling in recipes, competitions , campaign updates etc)
- BAU social media (ie recipe inspo, farmer case studies, health and nutrition content)
- Consumer events attendance (ie food fairs and festival demonstrations and sampling)
Tenderers are invited to propose how their communications approach will make use of internal resource (Press and Digital Officers) as part of their overall approach in order to ensure VFM.
It is also important to HCC that this contract will be carefully managed so that the relevant services and materials are provided on time, within applicable budgets and to the high quality that HCC demands.
HCC wishes to be able to evaluate the return on investment that any communications in which it invests provides. Therefore, HCC is asking tenderers to explain the methodology for measuring ROI.
Tenderers will need to demonstrate that the individuals put forward to work on this contract have the skills and experience to satisfy the above requirements.
Key audiences and messages are within the full ITT available on the HCC website
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
33
This contract is subject to renewal
Yes
Description of renewals
This Agreement shall continue in force until midnight on 31st March 2024; HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
3 July 2023
Local time
8:00am
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
3 July 2023
Local time
8:30am
Place
Aberystwyth
Information about authorised persons and opening procedure
Access to the requests mailbox is only available to HCC's Head Of Finance And Corporate Governance, who is not part of the evaluation team
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=132041.
(WA Ref:132041)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom