Section one: Contracting authority
one.1) Name and addresses
Stratford-On-Avon District Council
Elizabeth House
Stratford-Upon-Avon
CV376HX
Contact
Charlotte Hume
charlotte.hume@stratford-dc.gov.uk
Telephone
+44 1789267575
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
Buyer's address
one.3) Communication
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Welcome Back Fund Activity
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
As a recognised tourism hot spot, Stratford on Avon District has been deeply affected by the recent pandemic. In order to encourage both national and international visitors to return to the area, Stratford-on-Avon District Council is looking to award a contract to its partner organisation Shakespeare's England Ltd to assist them in organising 'Welcome Back' events within eight rural areas of Stratford on Avon District. These events are to take place between July 2021 and March 2022.
Shakespeare's England Ltd is the recognised Destination Management Organisation (DMO), for South Warwickshire. They are fully accredited by VisitEngland / VisitBritain and responsible for the South Warwickshire Destination Management Plan.
The role of the DMO is to promote tourism and visits to teh area locally, nationally and internationally; through making Warwickshire a great place to live, work, and visit, so that visitors will stay longer, explore further and spend more.
Due to the expansive knowledge that Shakespeare England has of both Stratford on Avon District and its tourism sector through its role as the DMO for South Warwickshire ; it is the Council's belief that no other organisations would be in a position to fulfil the role required. Although this opportunity is below threshold under the Public Contract Regulations 2015; to evidence this we are issuing a call to competition.
If no interest is received within 10 working days of publication (deadline 12.00 noon Tuesday 20th July 2021) we will award the contract to Shakespeare's England.
two.1.5) Estimated total value
Value excluding VAT: £70,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UKG13 - Warwickshire
Main site or place of performance
District of Stratford-on-Avon.
two.2.4) Description of the procurement
The Contract looking to be awarded is for an organisation to encourage both national and international visitors to return to the area. We are looking for an organisation with a wealth of experience of working in local areas to undertake a 'Welcome Back' role within the Stratford on Avon District. The total budget for this requirement is £70,000.00, of which, £40,000.00 must be allocated to funding events.
They will be required to do this by delivering the following:
• Developing ideas and assisting in events to cover eight rural
settlements; organising a 'welcome back' event in each location. These events are to take place between July 2021 and March 2022.
• Co-ordinating the proposals (including ideas from Town and Parish Councils) and overseeing delivery to maximise spending within the agreed budget.
• Being the day-to-day contact for the stakeholders and being responsible for the promotion of the Welcome Back Events both on and off-line; maximising print, social media and website visibility getting local, regional and National coverage.
• Provide a regular update to Stratford on Avon District Council on progress.
The contract should be a new targeted campaign under an agreed working title and involve photography and videography at each event for future use on the Town/Parish websites.
Although the main target for this activity will be engagement with the businesses and local residents, they will, by their very nature attract outside interest and can be used as a platform to escalate the opportunity to drive additional visitors in the future.
two.2.6) Estimated value
Value excluding VAT: £70,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
9
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of expressions of interest
Date
20 July 2021
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.5) Scheduled date for start of award procedures
20 July 2021
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Stratford-on-Avon District Council
Warwickshire
Country
United Kingdom