Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk/
Buyer's address
https://defra.bravosolution.co.uk/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra.bravosolution.co.uk/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://defra.bravosolution.co.uk/
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AHDB requirements for Social Media activities
Reference number
2022-573
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes.
We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts.
AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced, but it may be brought back in-house in future.
Note: although this brief focuses on We Eat Balanced, there’s potential for AHDB to also need support for its other social media channels in future
The contract is initially for a 18 month period with the option to extend for a further 2 periods of 12 months each
Budget is estimated at around £250k per annum
two.1.5) Estimated total value
Value excluding VAT: £750,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes.
We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts.
The aim of the We Eat Balanced activity is to protect long-term positive consumer attitudes towards British red meat (beef, lamb, and pork) and dairy (milk, cheese, and yogurt) – particularly in relation to (human) nutrition, sustainability and (animal) welfare.
We aim to share positive stories, correct misperceptions and to positively differentiate British produce (whilst operating within State Aid and other regulatory parameters
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £750,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
26 September 2022
End date
31 March 2026
This contract is subject to renewal
Yes
Description of renewals
Initial contract is for 18 months with the option to extend by 2 further periods of 12 months each
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
As mentioned within the specification
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
7 July 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
7 July 2022
Local time
1:00pm
Place
AHDB HQ
Information about authorised persons and opening procedure
Procurement Manager
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
Country
United Kingdom