Section one: Contracting authority
one.1) Name and addresses
BFI
21 Stephen Street
London
W1T 1LN
Contact
Stephen Adams
Telephone
+44 2079574849
Country
United Kingdom
NUTS code
UKI - London
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/bfi/aspx/Home
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://in-tendhost.co.uk/bfi/aspx/Home
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://in-tendhost.co.uk/bfi/aspx/Home
Tenders or requests to participate must be submitted to the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://in-tendhost.co.uk/bfi/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Implementation of UK Global Screen Fund Promotional Campaign
Reference number
2021/258
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally.
two.1.5) Estimated total value
Value excluding VAT: £460,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
two.2) Description
two.2.1) Title
Media Campaign Delivery
Lot No
Lot 1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services
- 79342200 - Promotional services
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector. The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a global media agency to create and deliver a year-long media campaign, activating the new UK Global Screen brand strategy to engage and excite audiences across key international territories. The multi-channel promotional campaign will promote and showcase the very best of the UK’s screen offer, driving an increased appetite and consumption amongst international audiences. The successful agency will demonstrate a global approach and local response, focusing on territories which will be selected based on audience research, government priority and stakeholder consultation.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £180,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
14
This contract is subject to renewal
Yes
Description of renewals
In the event that this Project extends beyond its pilot year, BFI reserves the option to extend the contract subject to the satisfactory performance of the Contractor and at the sole discretion of the BFI.
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Events Campaign Delivery
Lot No
Lot 2
two.2.2) Additional CPV code(s)
- 79952000 - Event services
- 79952100 - Cultural event organisation services
- 79950000 - Exhibition, fair and congress organisation services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector. The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a supplier to create and deliver a year-long, repeatable, calendar of events and activities to promote the UK screen sector, building on existing initiatives and working closely with the BFI, in collaboration with relevant stakeholders and delivery partners.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
14
This contract is subject to renewal
Yes
Description of renewals
In the event that this Project extends beyond its pilot year, BFI reserves the option to extend the contract subject to the satisfactory performance of the Contractor and at the sole discretion of the BFI.
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
4 August 2021
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until: 28 September 2021
four.2.7) Conditions for opening of tenders
Date
4 August 2021
Local time
12:15pm
Place
Tenders will be opened electronically, via the BFI's In-Tend eProcurement Portal, under the supervision of two members of the BFI Procurement Team.
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
BFI
21 Stephen Street
London
W1T 1LN
Country
United Kingdom