Media Planning and Buying Services

  • Northern Trains Limited

F14: Notice for changes or additional information

Notice identifier: 2024/S 000-015373

Procurement identifier (OCID): ocds-h6vhtk-0459a2

Published 14 May 2024, 7:05pm



Section one: Contracting authority/entity

one.1) Name and addresses

Northern Trains Limited

George Stephenson House, Toft Green

York

YO1 6JT

Email

holly.peters@northernrailway.co.uk

Telephone

+44 7929708826

Country

United Kingdom

Region code

UK - United Kingdom

Internet address(es)

Main address

www.northernrailway.co.uk


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Media Planning and Buying Services

two.1.2) Main CPV code

  • 79341000 - Advertising services

two.1.3) Type of contract

Services

two.1.4) Short description

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes.


Section six. Complementary information

six.6) Original notice reference

Notice number: 2024/S 000-668150


Section seven. Changes

seven.1) Information to be changed or added

seven.1.2) Text to be corrected in the original notice

Section number

II.2.4

Place of text to be modified

Description of procurement

Instead of
Text

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes. NTL is conducting this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and optional extension for a further period of two (2) years, to be taken in one (1) year periods, for a maximum potential period of four (4) years.

Read
Text

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes. NTL is conducting this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and optional extension for a further period of two (2) years, to be taken in one (1) year periods, for a maximum potential period of four (4) years. Contract end date amended within the notice published to Contracts Finder on the 14th of May 2024, from the 2nd of January 2026 to 2nd of January 2029. This duration includes the initial term of two (2) years commencing 2nd January 2025 up to 2nd January 2027, and two optional extensions to be taken in one (1) year periods for a total estimated value of £16,480,000 for the full 4 year duration.

seven.2) Other additional information

Contract end date amended from 2nd of January 2026 to 2nd of January 2029. This duration includes the initial term of two (2) years, up to 2nd January 2027, and two optional extensions to be taken in one (1) year periods for a total estimated value of £16,480,000 for the full 4 year duration.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-York:-Advertising-services./HH83TG95BM

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/HH83TG95BM

GO Reference: GO-2024514-PRO-26042645