Section one: Contracting authority
one.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
Country
United Kingdom
NUTS code
UKH - East of England
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/angliaruskinuniversity
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://in-tendhost.co.uk/angliaruskinuniversity
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
T22/47_Media Buying PG Marketing Campaign
Reference number
T22/47
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Please find attached documents relating to the tender for Media Buying PG Marketing Campaign (issued under the restricted procedure)Please note the closing date for your SQ return is 12 noon on 30 June 2023. Tenderers must check that all the documents listed in the contents have been received and are complete in all respects:T22.47_SQ_Media Buying PG Marketing CampaignEnd date for Contract Finder is for information only.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKH - East of England
two.2.4) Description of the procurement
ARU expect to see an insight and research-led, omnichannel approach with the agency advising on split and weighting of budget, as well as suggestions of beta products, digital innovations and new approaches and content that ARU can adopt to help reach but more importantly inspire PG students in difficult times. We would like to see an agency with detailed experience and expertise in the post-graduate higher education market. ARU would like to see a UK targeted holistic main cycle recruitment and open event (virtual and on campus) campaign to promote all PG courses on offer at our Cambridge, Chelmsford and Peterborough campuses. We would also like the chosen agency to account for the purchasing of any third-party activity recommended as part of an all-encompassing campaign. We would like to see strategies addressing and targeting segments such as career changers and progressors, business audiences, homegrown audiences (e.g. UG to PG progressors), competitor universities and any other growth opportunities the agency would recommend.The proposed contract would be from Late Sept 2023 start to 31 October 2025 with the option to extend for a 1 + 1 x 12-month period.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £2,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
25 September 2023
End date
31 October 2025
This contract is subject to renewal
Yes
Description of renewals
1 + 1 x 12-months
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
1 + 1 x 12-months
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
30 June 2023
Local time
12:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
17 July 2023
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
Anglia Ruskin University Higher Education Corporation will incorporate the statutory 10-day standstill period under Regulation 87 into the award process. UK Legislation provides a mechanism for aggrieved parties who have been harmed or who are at risk of harm by Anglia Ruskin University Higher Education Corporation's breach of the Regulations to take action in the High Court. Any such action should be brought promptly and in any event within 30 days of the date the tenderer knew or ought to have known that grounds for starting proceedings have arisen. The procedures and grounds for appeal are set out in Regulation 92.