Section one: Contracting authority
one.1) Name and addresses
Transport for London
5 Endeavour Square
London
E201JN
Contact
Mark Flegg
Country
United Kingdom
Region code
UKI41 - Hackney and Newham
Companies House
06745516
Internet address(es)
Main address
https://www.tfl.gov.uk/info-for/suppliers-and-contractors/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Corporate Design Contract
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities.
This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials.
The chosen Creative agency's scope of work will include:
• Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns
• Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio
• Adaptation of existing creative concepts
• Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc.
• Events and exhibitions on an ad hoc project basis
• Translation services
• Face to Face marketing
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £2,064,526 taken into consideration
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications.
The outcome of such designs, aids each of the BU to solve problems and deliver target business to customer (B2C) communication and marketing services. Print of any literature derived from the designs, are excluded from this requirement.
This is a zero spend contract, where works are requested on an adhoc basis. TfL is only committed to spend at the point that we 'call off' from this contract
two.2.5) Award criteria
Cost criterion - Name: Financial / Weighting: 40%
Cost criterion - Name: Technical / Weighting: 50%
Cost criterion - Name: Social Value / Weighting: 10%
two.2.11) Information about options
Options: Yes
Description of options
This is a two year contract with the option to extend plus 1, plus 1
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Call off from CCS RM6124 DPS - Under PCR2015.
Categories were filtered by selection available on the CCS.
All suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba.
An expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
Contract No
CW86403 - TfL96808
Lot No
1
Title
Corporate Design
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 February 2026
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Definition Group
London
Country
United Kingdom
NUTS code
- UKI - London
Companies House
14192023
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £2,000,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Transport for London
London
Country
United Kingdom