Section one: Contracting authority
one.1) Name and addresses
Sea Fish Industry Authority
18 Logie Mill
Edinburgh
EH7 4HS
Contact
Richard Watson
Telephone
+44 1472252331
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.seafish.org/about-us/working-with-us/invitations-to-tender-for-projects-and-services/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.seafish.org/about-us/working-with-us/invitations-to-tender-for-projects-and-services/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.seafish.org/document/?id=9540F8CE-4C71-4C06-93F7-165F1553F286
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Industry Support
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Retail EPOS Data
Reference number
TD2021-001
two.1.2) Main CPV code
- 48480000 - Sales, marketing and business intelligence software package
two.1.3) Type of contract
Supplies
two.1.4) Short description
Over half of the volume of sales of seafood in the UK is sold through retailers and it is vital that Seafish have a detailed understanding of the dynamics in this marketplace. This insight is core to our information delivery. Data on the retail market influences strategic planning and operational decisions for Seafish, our levy payers and wider stakeholders.
We are seeking to appoint a single provider of both Epos and panel data, along with information and intelligence on the UK retail seafood market, including demographics, switching and promotions.
two.1.5) Estimated total value
Value excluding VAT: £135,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Data requirements
The tender specification is outlined below:
• UK coverage (England, Scotland, Wales, Northern Ireland)
• Full Epos coverage including Marks and Spencer and Iceland, discounters
• Database flexibility and open to coding changes by Seafish as required;
• Chilled pre-pack; chilled loose; frozen; ambient seafood.
• Species (defined list 50+); including cod, haddock, tuna, warm water prawns and salmon
• Product type (coated, natural, added value etc.) as defined;
• Sub sectors (battered, breaded, fingers etc.) as defined
• Multiple grocer vs. independent mongers
• Measures:
o Value sales
o Volume sales
o Unit sales
o Penetration;
o Frequency;
o Trip spend;
o Loyalty;
o Standard consumer demographics
o Any additional measures you can supply showing additional costs
• Retailer share of trade detailing individual multiples
• 8 standardized reports by key species (as defined); delivered monthly
• 4 quarterly reports detailing switching, promotions and demographics
• Reporting in PowerPoint (or pdf) in a format that can be readily disseminated and understood by industry
• Bi-annual State of the nation/ seafood trends and opportunities presentations to seafood industry stakeholders
• Easy to interrogate database with training for 3 people and maximum of 3 software licenses
• Contextual data to include but not limited to
o Quarterly data on sales of other proteins;
o Retailer share of trade of other proteins
o Key category performance
o Changing consumer attitudes and preferences
The provider must allow sharing of reports and data with seafood businesses of all sizes; and provide a seamless transition and continuity of data (less than 10% variance) and at least 3 years back data.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
12
This contract is subject to renewal
Yes
Description of renewals
Following each successful annual partnership we plan to continue the partnership for an additional 12 months with a new contract, without tendering again until dictated for by the Seafish Corporate Plan.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
Following each successful annual partnership we plan to continue the partnership for an additional 12 months with a new contract, without tendering again until dictated for by the Seafish Corporate Plan.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
30 July 2021
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
31 July 2021
Local time
9:00am
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Sea Fish Industry Authority
Edinburgh
EH7 4HS
Country
United Kingdom