Section one: Contracting authority
one.1) Name and addresses
University of Essex
Wivenhoe Park
Colchester
CO4 3SQ
Country
United Kingdom
Region code
UKH3 - Essex
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
T1087 CER Advertising and Marketing
Reference number
DN2792
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
The University of Essex runs numerous advertising campaigns each year to attract students
to study with us. These are run through the Marketing and Student Recruitment office who
are responsible for the University’s student recruitment marketing. Focus of this marketing
is across UK and international priority markets, for attracting undergraduate, postgraduate
taught and postgraduate research students.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £5,000,000 / Highest offer: £10,000,000 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKH3 - Essex
two.2.4) Description of the procurement
The University of Essex runs numerous advertising campaigns each year to attract students
to study with us. These are run through the Marketing and Student Recruitment office who
are responsible for the University’s student recruitment marketing. Focus of this marketing
is across UK and international priority markets, for attracting undergraduate, postgraduate
taught and postgraduate research students.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 75
Price - Weighting: 25
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-028708
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
T1087
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 April 2025
five.2.2) Information about tenders
Number of tenders received: 15
Number of tenders received by electronic means: 15
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
SMRS Ltd
2 Express, 3 George Leigh Street
Manchester
M4 6BD
Country
United Kingdom
NUTS code
- UKD33 - Manchester
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £10,000,000
Lowest offer: £5,000,000 / Highest offer: £10,000,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
Strand
London
WC2A 2LL
Country
United Kingdom