Scope
Reference
ID 5828145
Description
Northern Ireland Screen requires a Supplier to support, maintain and develop specified communications activity in relation to internal, external and stakeholder campaigns.
Suppliers should refer to the Specification Schedule for full detail on the deliverables of this contract.
Contract 1. ID 5828145 - DfE Provision of Full-Service Marketing Agency for Northern Ireland Screen
Supplier
Contract value
- £312,500 excluding VAT
- £375,000 including VAT
Above the relevant threshold
Date signed
27 January 2026
Contract dates
- 28 January 2026 to 27 January 2028
- Possible extension to 27 January 2031
- 5 years
Description of possible extension:
There will be the option to extend the Contract for three further periods of one year each.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
- 22462000 - Advertising material
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79342200 - Promotional services
- 79413000 - Marketing management consultancy services
- 79961100 - Advertising photography services
- 92111220 - Advertising video-tape production
Justification for not setting key performance indicators
Not required given contract value
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
Genesis Advertising Ltd
- Public Procurement Organisation Number: PMTW-7821-GMZY
33 College Gardens
Belfast
BT9 6BT
United Kingdom
Region: UKN06 - Belfast
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. ID 5828145 - DfE Provision of Full-Service Marketing Agency for Northern Ireland Screen
Contracting authority
Northern Ireland Screen
- Public Procurement Organisation Number: PNLP-6965-GDBD
3rd Floor Alfred House, 21 Alfred Street
Belfast
BT2 8ED
United Kingdom
Region: UKN06 - Belfast
Organisation type: Public authority - central government
Devolved regulations that apply: Northern Ireland
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
CPD - Supplies and Services Division
Summary of their role in this procurement: Construction and Procurement Delivery, Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland.
- Public Procurement Organisation Number: PVWG-8426-YWXV
Clare House, 303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Region: UKN06 - Belfast