Scope
Reference
LMU2025-1870
Description
London Met is looking to hire an experienced specialist provider to proactively support and improve student recruitment. The provider will be responsible for recruiting, assessing, and converting prospective students into enrolled students, with the overall aim of boosting recruitment and conversion rates for the University.
Lot 1. International Student Recruitment South Asia
Description
This successful Service Provider shall deliver recruitment and conversion management services for prospective students from South Asia at both undergraduate and postgraduate levels, including enquirers, applicants, offer holders and acceptors of offers. The Service Provider will be expected to manage London Met's agent network in South Asia and support the International Recruitment Team with expanding the partner network in-country.
Contract 1. International Student Recruitment South Asia
Lots
Lot 1. International Student Recruitment South Asia
Supplier
Contract value
- £800,000 excluding VAT
- £1,000,000 including VAT
Above the relevant threshold
Date signed
3 February 2026
Contract dates
- 3 February 2026 to 31 December 2029
- Possible extension to 31 December 2031
- 5 years, 10 months, 26 days
Description of possible extension:
Can be extended on 2 occasions for 1 year each as proposed in the ITP document.
Main procurement category
Services
CPV classifications
- 79600000 - Recruitment services
Contract locations
- UK - United Kingdom
Key performance indicators
| Name | Reporting frequency |
|---|---|
| Conversion rates, enquiry to application and offer to enrolment | 12 months |
| Enquiry management | 1 months |
| Agent management and handling | 12 months |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
SANNAM S4 LIMITED
- Companies House: 09002645
- Public Procurement Organisation Number: PLWC-8369-RVYR
6th Floor 2 London Wall Place
London
EC2Y 5AU
United Kingdom
Email: invoicing@sannams4.com
Website: https://acumen.education/
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. International Student Recruitment South Asia
Contracting authority
LONDON METROPOLITAN UNIVERSITY
- Companies House: 00974438
- Public Procurement Organisation Number: PWRV-6768-MQCM
London Metropolitan University
London
N7 8DB
United Kingdom
Email: strategic-procurement@londonmet.ac.uk
Website: https://www.londonmet.ac.uk/
Region: UKI43 - Haringey and Islington
Organisation type: Public authority - sub-central government