Section one: Contracting authority
one.1) Name and addresses
Quality Meat Scotland
The Rural Centre, West Mains
Ingliston
EH28 8NZ
Contact
Robert Duncan
Telephone
+44 1315107926
Country
United Kingdom
NUTS code
UKM75 - Edinburgh, City of
Internet address(es)
Main address
Buyer's address
http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA13202
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
www.publiccontractsscotland.gov.uk
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
www.publiccontractsscotland.gov.uk
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
www.publiccontractsscotland.gov.uk
one.4) Type of the contracting authority
Other type
NDPB
one.5) Main activity
Other activity
responsible for helping the Scottish red meat sector improve its efficiency and profitability
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Quality Meat Scotland - Provision of Consumer Social Media services
Reference number
QMS/ITT/CONSUMERSOCIALMEDIA/2024
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
QMS is seeking to appoint a consumer social media agency who can deliver the required content in line with our social media strategy. Social media content should translate the overarching creative direction on to the consumer facing social media channels in a way that resonates with and impacts QMS’ target audience(s)
two.1.5) Estimated total value
Value excluding VAT: £345,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKM75 - Edinburgh, City of
two.2.4) Description of the procurement
Scope of work to include:
Development of an overarching social media strategy, highlighting how the needs of the business and its target audience would be met through the consumer facing social media activity
Creation of monthly content for the core Make it Scotch social media channels of Facebook, Instagram and TikTok, including ideation, content creation and execution of a combination of video, graphic and still assets
A monthly paid-for strategy to support all developed content in reaching and impacting the target audiences, in line with agreed budgets (it is possible that QMS’ media agency would be responsible for booking boosted/paid-for content in line with the strategy developed)
Community management of the social media channels. Channels should be checked as a minimum three times per weekday, and once per day on the weekend
Monthly social listening to monitor trends relevant to the QMS brands and its target audience, and to drive the monthly content being developed
Regular Make it Scotch newsletters, to be delivered to the Make it Scotch database of over 50k subscribers
Seasonal management and delivery of an influencer campaign, involving the identification and outreach/management of influencer partners to deliver agreed messages/content in relation to the Scotch and Specially Selected brands
Monthly evaluating and reporting of social media and influencer (where required) activity, including analysis on previous performance and forward recommendations
It should be noted that within the content development section of the requirements, the agency partner will be required to film content and undertake activity within the premises/locations of a wide array of QMS stakeholders, all located across the length and breadth of Scotland, but primarily throughout the central belt. This could include developing content with butcher shops, on-farm content or within restaurants based in Scotland.
It is expected that retainer activity is managed on a month-to-month basis, with regular updates on under- and over-use of hours which allows QMS and the agency partner to consider the most effective way to deliver what is required month to month. It is expected that unused hours would be rolled forward into capacity for the following months.
On occasion, out with the retainer, the consumer social media agency will also be required to ideate and activate additional campaign-style activity to be used on the Make it Scotch social media channels. For example, in key periods throughout the calendar such as Summer or Christmas, there may be a requirement for higher production level content as QMS aims to strengthen the messages being delivered.
In order to achieve the above, QMS requires an agency who can prepare and present high quality, clear, concise and cost-effective activation of social media strategies and content. The agency partner should have great experience in working closely with other partner agencies, ensuring a consistent approach across all QMS marketing activity.
The consumer social media agency must be able to demonstrate excellent experience of working with brands/businesses whose requirements were relevant in relation to the QMS requirements. All tenderers will have the opportunity to provide case studies which showcase said experience, which may include businesses of a similar structure, food and drink content development or working with brands whose social content delivery relates to audiences of a similar size to QMS.
two.2.5) Award criteria
Quality criterion - Name: Cyber Security / Weighting: 0
Quality criterion - Name: Agency structure and ways of working / Weighting: 30
Quality criterion - Name: Proposal for consumer social media services / Weighting: 70
Price - Weighting: 20
two.2.6) Estimated value
Value excluding VAT: £345,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
12
This contract is subject to renewal
Yes
Description of renewals
yearly for a maximum of 3 consecutive years. I.E. approx. GBP 115000 per year.
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
6 June 2024
Local time
12:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
17 June 2024
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: 16 weeks prior to current contract ending
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=765340.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
(SC Ref:765340)
Download the ESPD document here: https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=765340
six.4) Procedures for review
six.4.1) Review body
Edinburgh Sheriff Court
Sheriff Court House
Edinburgh
EH1 1LB
Country
United Kingdom