Section one: Contracting authority
one.1) Name and addresses
City of London Corporation
Guildhall
London
EC2P 2EJ
Daria.Faeti@cityoflondon.gov.uk
Telephone
+44 2076063030
Country
United Kingdom
Region code
UKI31 - Camden and City of London
Internet address(es)
Main address
https://www.cityoflondon.gov.uk
one.3) Communication
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.capitalesourcing.com
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Regional or local Agency/Office
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Relations - Guildhall School
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
This is a prior information notice to notify potentially interested organisations that the the City of London Corporation (on behalf of the Guildhall School) will shortly be launching a procurement process to outsource their requirement for Media Relations services. The City of London Corporation also intends to reduce the time limit for receipt of tenders in line with reg. 27 of PCR15
two.1.5) Estimated total value
Value excluding VAT: £250,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79416100 - Public relations management services
two.2.3) Place of performance
NUTS codes
- UKI31 - Camden and City of London
Main site or place of performance
Guildhall School
two.2.4) Description of the procurement
The estimated contract value over five (5) years is £250k.
Summary of requirements:
Delivering the objectives of Guildhall School’s PR strategy, proactively seeking positive media coverage and engagement across the School’s strategic objectives.
Acting as the School’s press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required.
Driving profile for the School via media coverage of the School’s substantial events programme, achieving preview coverage, listings, attendance by critics and reviews.
Supporting the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team.
Supporting brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media.
Engaging with influencers and undertaking digital media relations activity, coordinating with the School’s own social media and digital marketing activity (nb. the School manages its own social media presence and channels).
Providing daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request.
Working with the School’s marketing and communications team to revise and renew the PR strategy as required.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 50
Quality criterion - Name: Responsible Procurement / Weighting: 15
Quality criterion - Name: Cost / Weighting: 35
Price - Weighting: 35
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 October 2024
End date
30 September 2027
This contract is subject to renewal
Yes
Description of renewals
The contract is expected to be for three (3) years, with an option to extend for a further two (2) years. The maximum contract length shall be five (5) years
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.3) Estimated date of publication of contract notice
3 June 2024
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
Royal Courts of Justice, The Strand
London
WC1A 2LL
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
High Court of England and Wales
Royal Courts of Justice, The Strand
London
WC1A 2LL
Country
United Kingdom
six.4.4) Service from which information about the review procedure may be obtained
Cabinet Office
70 Whitehall
London
SW1A 2AS
Country
United Kingdom