Section one: Contracting authority
one.1) Name and addresses
Transport for London
5 Endeavour Square
London
E20 1JN
Contact
Miss Eleanor Copland
Telephone
+44 7772902872
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.1) Name and addresses
Greater London Authority
City Hall, More London Riverside
London
SE1 2AA
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
one.1) Name and addresses
Metropolitan Police Service
Kilburn Police Station
London
NW6 6LT
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
one.1) Name and addresses
Counter Terrorism Policing
Kilburn Police Station
London
NW6 6LT
SUZANNE.COLMER.NCTPHQ@MET.POLICE.UK
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.counterterrorism.police.uk/
one.1) Name and addresses
The Mayor's Office for Policing and Crime
City Hall, More London Riverside
London
SE12AA
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.london.gov.uk/what-we-do/mayors-office-policing-and-crime-mopac
one.1) Name and addresses
London Fire Brigade
169 Union Street
London
SE1 0LL
LOUIS.BLAKE@LONDON-FIRE.GOV.UK
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.london-fire.gov.uk/
one.1) Name and addresses
London Legacy Development Corporation
1 Stratford Place, Montfichet Road
London
E20 1EJ
LAURAPARKER@LONDONDLEGACY.CO.UK
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.queenelizabetholympicpark.co.uk/planning-authority
one.1) Name and addresses
Old Oak and Park Royal Development Corporation
City Hall, More London Riverside
London
SE1 2AA
FIONA.MARSH@OPDC.LONDON.GOV.UK
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
one.1) Name and addresses
London and Partners
169 Union Street
London
SE1 9LL
RWANGEN-JONES@LONDONANDPARTNERS.COM
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.londonandpartners.com/
one.2) Information about joint procurement
The contract involves joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.procontract.due-north.com
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.procontract.due-north.com
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
GLA81467 - Collaborative Media Planning & Buying
Reference number
DN548175
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for London (“TfL”) is conducting this procurement on behalf of the GLA Group Constituent Bodies and other Authorities listed below:
• Transport for London (TfL)
• Metropolitan Police Service (MPS)/ Counter Terrorism Policing (CTP)
• Greater London Authority (GLA)
• London Fire Brigade (LFB)
• London Legacy Development Corporation (LLDC)
• Mayor’s Office for Policing and Crime (MOPAC)
• Old Oak and Park Royal Development Corporation (OPDC)
• London and Partners (L&P)
The Authorities require a Framework Agreement to be put in place for a Media Agency partner. The Agency will plan media strategies and buy media space for marketing purposes, public consultations as well as recruitment campaigns. TfL is conducting the tender process to put in place a Framework Agreement for a duration of two (2) years with an option to extend for up to a further two (2) years through the use of two (2) one (1) year extensions, i.e., a maximum of 2+1+1 years.
The spend against this Framework Agreement is expected to range between £62,000,000 - £81,000,000 across the four year duration. There is no guaranteed minimum spend.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This requirement seeks a best-in-class Media Agency that will deliver media neutral integrated behaviour change and recruitment marketing communications, strategic planning and implementation. This includes the ability to deliver paid for media partnerships and associated content development and delivery and consultations.
Media planning and buying requirements across the Authorities are:
• Media strategic thinking and planning
• Media buying
• Planning of other free or owned media that TfL or GLA family may access over time.
• Working in collaboration with the through the line creative agency and the roster of creative agencies or in-house creative teams to deliver integrated strategic planning and media neutral communications.
• Inputting to the development of an agreed set of metrics for all activity, reviewing progress against them and providing recommendations on how to optimise activity to meet the KPIs.
• Optimising client investment in the digital arena and the implications for any client databases and websites
• Budget setting as part of the integrated communications planning process to reflect the planning and brand priorities for each fiscal year and beyond
• Creating mobilisation plans in preparation to respond urgently to high priority / high profile briefs following an unexpected event
• Keeping the client teams up to date on key market and industry developments
• Clash management
• Digital frequency management
• Brand safety- regularly reviewing the requirements and ensuring brand safety guidelines are adhered to
• Measuring and reporting on Ad Viewability
• Ensuring any content created through partnerships meets the GLA family’s standards for accessibility.
• Reporting on on-going campaign performance including media related metrics, PCAs, identifying learnings and recommendations for current and future activity.
• Investigating and maximising opportunities for brand surveys by media partners at low cost or added value as part of a media buy.
• Research and evaluation of activity including public sector polling, and econometric modelling.
• Emergency processes – the ability to pause all communications based on agreed criteria and timelines.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
The Authority will have the option to extend the Framework Agreement for up to a further two (2) years through the use of two (2) one (1) year extensions, i.e., a maximum of 2+1+1 years.
two.2.9) Information about the limits on the number of candidates to be invited
Maximum number: 5
Objective criteria for choosing the limited number of candidates:
The five (5) highest scoring compliant tenders following Stage 1 - Supplier Selection Questionnaire (SQ) will be shortlisted and invited to Stage 2 - Invitation to Tender (ITT).
The three (3) highest scoring compliant tenders following Stage 2 - Invitation to Tender (ITT) will be shortlisted and invited to Stage 3 - Pitch Presentations.
Detailed criteria used to determine shortlisted bidders will be outlined within the tender documents.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
In the case of framework agreements, provide justification for any duration exceeding 4 years:
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
22 July 2021
Local time
2:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
21 June 2021
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
six.4) Procedures for review
six.4.1) Review body
Transport for London
5 Endeavour Square
London
E20 1JN
Country
United Kingdom