Scope
Reference
SU132(26)
Description
Provision of student recruitment services through a combination of exhibitions and targeted digital media activity, including email marketing and display advertising.
The stated contract amount is a maximum call off value.
Contract 1. SU132(26) UCAS Exhibitions and Digital Media
Supplier
Contract value
- £1,500,000 excluding VAT
- £1,800,000 including VAT
Above the relevant threshold
Earliest date the contract will be signed
27 February 2026
Contract dates (estimated)
- 2 March 2026 to 28 February 2030
- 3 years, 11 months, 30 days
Main procurement category
Services
CPV classifications
- 80300000 - Higher education services
Contract locations
- UK - United Kingdom
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Special regime
Light touch
Direct award justification
Single supplier - intellectual property or exclusive rights
UCAS Media ltd is the sole custodian of the data required to support this activity, as it exclusively manages all UK undergraduate university applications. No other organisation holds the official applicant data or possesses the capability to deliver the proposed service. As a result, UCAS Media Ltd is the only provider able to meet the University’s requirements for this work.
Supplier
UCAS Media Ltd
- Public Procurement Organisation Number: PQLW-4791-YWWY
Rosehill, New Barn Lane
Cheltenham
GL52 3LZ
United Kingdom
Email: educationservices@ucas.ac.uk
Website: http://www.ucas.com
Region: UKK13 - Gloucestershire
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. SU132(26) UCAS Exhibitions and Digital Media
Contracting authority
Swansea University
- Public Procurement Organisation Number: PTNV-7472-GRTW
Procurement, Finance Dept.
Swansea
SA2 8PP
United Kingdom
Region: UKL18 - Swansea
Organisation type: Public authority - sub-central government
Devolved regulations that apply: Wales