Section one: Contracting authority
one.1) Name and addresses
Swansea University
Procurement - VC's Office, Swansea University, Singleton Park
Swansea
SA2 8PP
Contact
James Thomas
Telephone
+44 1792602779
Country
United Kingdom
NUTS code
UKL18 - Swansea
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital Marketing and Advertising in China
Reference number
SU27(21)
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as
ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking
competitors’ research and being able to produce detailed report on performance and to show return of investment.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £430,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKL18 - Swansea
two.2.4) Description of the procurement
The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors’ research and being able to produce detailed report on performance and to show return of investment.
The University produces a high volume of advertising materials throughout the year and the appointed Supplier are required to provide fast turnaround and deliver multiple projects at key times during the academic year. The supplier is expected to create and design campaign and preform account management across main digital platforms in China for Swansea, primarily WeChat, Weibo and Baidu. The supplier is expected to provide tailored plans for each platform for Swansea University over 12 month periods.
two.2.5) Award criteria
Quality criterion - Name: Integrated PPC and Programmatic Planning / Weighting: 35
Quality criterion - Name: Experience & Suitability for Higher Education / Weighting: 25
Quality criterion - Name: Client/Agency Relationship / Weighting: 20
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-000082
Section five. Award of contract
Contract No
SU27(21)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 June 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 4
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
PingPong Digital
55 Colmore Row
Birmingham
B32AA
Telephone
+44 7784390070
Country
United Kingdom
NUTS code
- UKG31 - Birmingham
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £500,000
Total value of the contract/lot: £430,000
Section six. Complementary information
six.3) Additional information
(WA Ref:111220)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom