Scope
Reference
25-010
Description
CCW wishes to appoint a market research agency to provide research services for a flexible call-off contract, for one year with the option of extending to a maximum of three further years.
Contract 1. Water Voice- Flexible Quant and Qual services
Supplier
Contract value
- £168,296 excluding VAT
- £201,855 including VAT
Above the relevant threshold
Date signed
13 February 2026
Contract dates
- 27 February 2026 to 24 November 2027
- Possible extension to 24 November 2029
- 3 years, 8 months, 26 days
Description of possible extension:
Option to extend yearly based upon need and performance for two years (one+one)
Main procurement category
Services
CPV classifications
- 73110000 - Research services
- 79300000 - Market and economic research; polling and statistics
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
- UKL - Wales
Justification for not setting key performance indicators
These are set annually based upon the criteria of the research
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
IMPACT RESEARCH LTD
- Companies House: 07245397
- Public Procurement Organisation Number: PDVR-7185-QTQR
3 The Quintet
Walton-On-Thames
KT12 2TZ
United Kingdom
Email: info@impactmr.com
Website: http://www.impactmr.com
Region: UKJ25 - West Surrey
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Water Voice- Flexible Quant and Qual services
Contracting authority
Consumer Council for Water
- Public Procurement Organisation Number: PCLM-3677-JYML
23 Stephenson Street
Birmingham
B2 4BH
United Kingdom
Email: procurement@ccwater.org.uk
Region: UKG31 - Birmingham
Organisation type: Public authority - central government