Scope
Reference
PROC 2025 84
Description
The BBC is looking for a supplier to provide social media assets for BBC Radio and BBC Sounds.
The Tender will be split into 2 lots as follows:
Lot 1 - Standard Provision of Social Media Assets
Lot 2 - Campaigns and Events
Tenderers are encouraged to bid for 1 or both lots.
Lot 1. Social Media Assets - Standard Provision
Description
The BBC wishes to commission the Successful Tenderer to deliver ongoing support for BBC Sounds, Radio Networks and Music On Demand throughout the year. The Successful Tenderer will be required to create shortform image and video content at scale to help support the social feeds of the BBC's national radio networks and BBC Sounds. The BBC's priority social media platforms require an extensive supply of images, videos, animations, designs, memes and more to deliver reach and engagement. The BBC's objective is to engage audiences on social platforms to drive discovery of its content and services, and to build fandom for its priority content brands, including BBC Radio 1, 1Xtra, Radio 2, Radio 4 and BBC Sounds.
Lot 2. Social Media Assets - Campaigns and Events
Description
The BBC wishes to commission the Successful Tenderer to deliver concentrated support for BBC Sounds, Radio Networks and
Music-On Demand across 6 (six) campaigns and events per year, plus ongoing support with Artist Syndication. The Successful Tenderer will be required to create shortform image and video content at scale to help support the social feeds of the BBC's national radio networks and BBC Sounds during key campaign moments, including Radio 1's Big Weekend, Radio 2 in the Park, Crossed Wires Festival, and more.
Contract 1. Social Media Assets - Standard Provision
Lots
Lot 1. Social Media Assets - Standard Provision
Supplier
Contract value
- £3,825,000 excluding VAT
- £4,590,000 including VAT
Above the relevant threshold
Award decision date
12 February 2026
Date assessment summaries were sent to tenderers
12 February 2026
Standstill period
- End: 24 February 2026
- 8 working days
Earliest date the contract will be signed
24 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- Possible extension to 31 March 2031
- 5 years
Description of possible extension:
Contract can be extended 1 + 1 + 1 + 1. Supplier will be notified of extension 30 days in advance of expiry.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract 2. Social Media Assets - Campaigns and Events
Lots
Lot 2. Social Media Assets - Campaigns and Events
Supplier
Contract value
- £400,000 excluding VAT
- £480,000 including VAT
Above the relevant threshold
Award decision date
12 February 2026
Date assessment summaries were sent to tenderers
12 February 2026
Standstill period
- End: 24 February 2026
- 8 working days
Earliest date the contract will be signed
24 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- Possible extension to 31 March 2031
- 5 years
Description of possible extension:
Contract can be extended 1 + 1 + 1 + 1. Supplier will be notified of extension 30 days in advance of expiry.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Information about tenders
Lot 1. Social Media Assets - Standard Provision
- 8 tenders received
- 4 tenders assessed in the final stage:
- 4 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 3 suppliers unsuccessful (details included for contracts over £5 million)
Lot 2. Social Media Assets - Campaigns and Events
- 11 tenders received
- 4 tenders assessed in the final stage:
- 4 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 3 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Tenders
Procedure
Procedure type
Competitive flexible procedure
Suppliers
Cold Glass Production Ltd
- Public Procurement Organisation Number: PHBR-1429-QRMT
55-56 Russell Square
London
WC1B 4HP
United Kingdom
Email: tom.young@acoldglass.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Social Media Assets - Standard Provision
Little Dot Studios Ltd
- Public Procurement Organisation Number: PZZG-6994-NTLR
Berkshire House, 168 - 173 High Holborn
London
WC1V 7AA
United Kingdom
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Social Media Assets - Campaigns and Events
Contracting authority
BBC (British Broadcasting Corporation)
- Public Procurement Organisation Number: PJRB-3233-GTQL
Broadcasting House, Portland Place
London
W1A 1AA
United Kingdom
Email: no_reply@bbc.co.uk
Website: http://www.bbc.co.uk/supplying/
Region: UKI32 - Westminster
Organisation type: Public authority - sub-central government