Scope
Reference
25-013
Description
This tender is for the establishment, management and operation of a multi-supplier Creative & Design Framework, structured into two distinct service lots.
The Framework lots will provide CCW with a compliant, efficient, and flexible mechanism for commissioning creative, marketing, and design services on a call-off basis throughout the lifecycle of the agreement.
The objectives of the framework are to:
Secure access to high-quality creative, marketing, and design services.
Achieve value for money through transparent and competitive arrangements.
Improve consistency, quality, and effectiveness of CCW's communications.
Reduce procurement timescales and administrative burden.
Enable access to specialist expertise across a range of disciplines.
Appointment to the framework does not guarantee any volume or value of work.
Lot 1: Creative Marketing and Campaign Services
This lot covers strategic and creative marketing support, including but not limited to:
• Creative concept development and campaign ideation
• Integrated marketing and communications planning
• Consumer and stakeholder campaigns (online and offline)
• Content strategy and copywriting
• Digital and social media campaign support
• Evaluation and performance insight related to campaigns
Lot 2: Design and Layout
This lot covers design-focused services, including but not limited to:
• Graphic design for print and digital materials
• Layout and artwork of reports, publications, and consumer materials
• Brand application and adherence to CCW brand guidelines
• Design for accessibility and inclusive communications
• Infographics, visual assets, and templates
Commercial tool
Establishes a framework
Total value (estimated)
- £160,000 excluding VAT
- £1,920,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 14 May 2026 to 13 May 2027
- Possible extension to 13 May 2030
- 4 years
Description of possible extension:
The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods.
Options
The right to additional purchases while the contract is valid.
The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79800000 - Printing and related services
- 79933000 - Design support services
- 79960000 - Photographic and ancillary services
- 79970000 - Publishing services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
- UKL - Wales
Lot constraints
Description of how multiple lots may be awarded:
On the Bravo platform is two live PSQ (one for each lot)
If suppliers feel they can deliver services under both lots then they will need to formal apply under each live PSQ.
As stated the highest scorers on each lot will proceed to the next round and the overall highest scorers will be allocated a place on the framework.
This does not guarantee work or an income, as this framework is a call-off service as and when CCW requires.
Lot 1. Creative Marketing and Campaign Services
Description
This lot covers strategic and creative marketing support, including but not limited to:
• Creative concept development and campaign ideation
• Integrated marketing and communications planning
• Consumer and stakeholder campaigns (online and offline)
• Content strategy and copywriting
• Digital and social media campaign support
• Evaluation and performance insight related to campaigns
Lot value (estimated)
- £80,000 excluding VAT
- £96,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications, contract locations, contract dates and options are shown in the Scope section, because they are the same for all lots.
Lot 2. Design and Layout
Description
This lot covers design-focused services, including but not limited to:
• Graphic design for print and digital materials
• Layout and artwork of reports, publications, and consumer materials
• Brand application and adherence to CCW brand guidelines
• Design for accessibility and inclusive communications
• Infographics, visual assets, and templates
Lot value (estimated)
- £80,000 excluding VAT
- £96,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications, contract locations, contract dates and options are shown in the Scope section, because they are the same for all lots.
Framework
Maximum number of suppliers
Unlimited
Maximum percentage fee charged to suppliers
0%
Justification for framework term over 4 years
The four year term gives CCW the flexibility to continue on if the framework is succeeding or we can go back to market at any of the break clauses.
Framework operation description
Operation for this agreement will be arranged by the following methods -
CCW (the customer) will issue a creative brief to the contractor directly for project work under this agreement and the contractor in return will provide a quotation. Providing a quotation does not guarantee work and CCW reserves the right to approach more than one Contractor about any one brief.
For larger projects, CCW will approach all contractors on the framework to submit a bid in align with the further competition procedures to ensure the most suitable supplier wins and CCW gains VFM.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Establishing party only
Participation
Technical ability conditions of participation
Lot 1. Creative Marketing and Campaign Services
Lot 2. Design and Layout
Bidders must demonstrate:
Relevant experience delivering services aligned to the lot(s) bid for.
Experience working with public sector, regulated, or consumer-facing organisations.
Understanding of accessibility, inclusivity, and public sector communication standards.
Capacity to deliver high-quality outputs to agreed timescales.
Robust project management, quality assurance, and account management arrangements.
Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability.
Particular suitability
Lot 1. Creative Marketing and Campaign Services
Lot 2. Design and Layout
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
2 March 2026, 12:00pm
Submission type
Tenders
Tender submission deadline
10 March 2026, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
23 March 2026
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Relevant Experience and Case Studies | Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this... |
Quality | 70% |
| Understanding of Requirements | Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services. |
Quality | 30% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
A two lot framework will be created and each lot will follow the same process -
1. PSQ with two scored questions, open to all.
2. Top scorers will be invited to the main I.T.T stage.
3. Top scorers will be invited to a presentation/interview.
4. Overall highest scorers will make it onto the framework.
CCW reserve the right to refine the award criteria for stages two and three as the tender progress and we have gauged interest from the market. The amount of suppliers who progress though each stage and ultimately make in onto the framework will be announced once we know interest.
Documents
Associated tender documents
https://public.ukp.app.jaggaer.com/esop/guest/login.do
For exact detail of each lot, please log onto CCW e-sourcing portal
Contracting authority
Consumer Council for Water
- Public Procurement Organisation Number: PCLM-3677-JYML
23 Stephenson Street
Birmingham
B2 4BH
United Kingdom
Contact name: Chris
Email: procurement@ccwater.org.uk
Region: UKG31 - Birmingham
Organisation type: Public authority - central government