Section one: Contracting authority
one.1) Name and addresses
Invest Northern Ireland
Bedford Square, 1 Bedford Street
BELFAST
BT2 7ES
SSDAdmin.CPD@finance-ni.gov.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
https://etendersni.gov.uk/epps
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
ID 4466524 - DfE - Invest NI Brand Design and Media Services
Reference number
4466524
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Invest NI, through the Construction and Procurement Delivery (CPD), wishes to establish a Brand, Design and Media Services contract, herein referred to as the ‘Service’, made up of two Lots for the supply and delivery of all requirements detailed in this Specification, for aninitial period of 36 months with the option to extend for two further periods of 12 months each (3+1+1) The tender competition for the Service will run two separate Lots. This will result in Invest NI awarding two contracts, covering the following services: Lot 1: Brand, Design and Media Services – Northern Ireland Audience Lot 2: Brand, Design and Media Services – International Audience
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £12,000,000
two.2) Description
two.2.1) Title
Brand, Design and Media Services – Northern Ireland Audience
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
Invest NI, through the Construction and Procurement Delivery (CPD), wishes to establish a Brand, Design and Media Services contract, herein referred to as the ‘Service’, made up of two Lots for the supply and delivery of all requirements detailed in this Specification, for aninitial period of 36 months with the option to extend for two further periods of 12 months each (3+1+1) The tender competition for the Service will run two separate Lots. This will result in Invest NI awarding two contracts, covering the following services: Lot 1: Brand, Design and Media Services – Northern Ireland Audience Lot 2: Brand, Design and Media Services – International Audience
two.2.5) Award criteria
Quality criterion - Name: Understanding Strategic Context / Weighting: 4.9
Quality criterion - Name: Creative Direction and Design of Campaign Materials / Weighting: 14
Quality criterion - Name: Media Direction, Rationale and Media Plan / Weighting: 14
Quality criterion - Name: Campaign and Media Evaluation / Weighting: 4.9
Quality criterion - Name: Contract Management, Quality Control and Business Continuity / Weighting: 4.2
Quality criterion - Name: Account Director experience / Weighting: 4.9
Quality criterion - Name: Core Account team experience / Weighting: 4.9
Quality criterion - Name: User Experience/User Interface/usability / Weighting: 7.7
Quality criterion - Name: Social Value / Weighting: 10.5
Cost criterion - Name: Total Campaign Delivery Cost / Weighting: 15
Cost criterion - Name: Average hourly rate / Weighting: 15
two.2.11) Information about options
Options: Yes
Description of options
The initial period is 36 months with two optional extensions of 12 monthsII.2.13
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Brand, Design and Media Services – International Audience
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
Invest NI, through the Construction and Procurement Delivery (CPD), wishes to establish a Brand, Design and Media Services contract, herein referred to as the ‘Service’, made up of two Lots for the supply and delivery of all requirements detailed in this Specification, for aninitial period of 36 months with the option to extend for two further periods of 12 months each (3+1+1) The tender competition for the Service will run two separate Lots. This will result in Invest NI awarding two contracts, covering the following services: Lot 1: Brand, Design and Media Services – Northern Ireland Audience Lot 2: Brand, Design and Media Services – International Audience
two.2.5) Award criteria
Quality criterion - Name: Understanding Strategic Context / Weighting: 4.9
Quality criterion - Name: Creative Direction and Design of Campaign Materials / Weighting: 14
Quality criterion - Name: Media Direction, Rationale and Media Plan / Weighting: 14
Quality criterion - Name: Campaign and Media Evaluation / Weighting: 4.9
Quality criterion - Name: Contract Management, Quality Control and Business Continuity. / Weighting: 4.2
Quality criterion - Name: Account Director experience / Weighting: 4.9
Quality criterion - Name: Core Account team experience / Weighting: 4.9
Quality criterion - Name: International media planning and buying / Weighting: 7.7
Quality criterion - Name: Social Value / Weighting: 10.5
Cost criterion - Name: Total Campaign Delivery Cost / Weighting: 15
Cost criterion - Name: Average hourly rate / Weighting: 15
two.2.11) Information about options
Options: Yes
Description of options
The initial period is 36 months with two optional extensions of 12 months
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-001714
Section five. Award of contract
Contract No
1
Lot No
1
Title
ID 44665246 - Brand, Design and Media Services – Northern Ireland Audience
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 May 2023
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
GENESIS ADVERTISING LTD
33 College Gardens
BELFAST
BT9 6BT
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
https://etendersni.gov.uk/epps
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £6,000,000
Section five. Award of contract
Contract No
2
Lot No
2
Title
ID 4466524 - Brand, Design and Media Services – International Audience
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 May 2023
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
GENESIS ADVERTISING LTD
33 College Gardens
BELFAST
BT9 6BT
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
https://etendersni.gov.uk/epps
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £6,000,000
Section six. Complementary information
six.3) Additional information
The value of this contract is estimated between £12M and 17M overall. Invest NI does not guarantee any level of business under this. contract. The successful Contractor’s performance on this Contract will be managed as per the specification and regularly monitored.. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If. a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified. time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for.. further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be. regarded as an act of grave professional misconduct and they may be issued with a Notice of Unsatisfactory Performance and this. Contract may be terminated. A central register. of such Notices for supplies and services contracts will be maintained and published on. the CPD website.. Any contractor in receipt of a Notice of Unsatisfactory Performance will be required to declare this in future tender.. submissions for a period of three years from the date of issue of the Notice. It may also result in the contractor being excluded from all.. procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland.. Procurement Policy.
six.4) Procedures for review
six.4.1) Review body
The UK does not have any such bodies
Belfast
Country
United Kingdom