Section one: Contracting authority
one.1) Name and addresses
University of Sussex
Brighton
BN1 9RH
Contact
Kelly Feldman
Country
United Kingdom
NUTS code
UKJ2 - Surrey, East and West Sussex
Internet address(es)
Main address
Buyer's address
https://supplierlive.proactisp2p.com/Account/Login
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
US_22055 - Media Advertising
Reference number
DN2612
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The contract(s) under tender will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £2,800,000 taken into consideration
two.2) Description
two.2.1) Title
Lot 1 – Online advertising (Digital)
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKJ2 - Surrey, East and West Sussex
two.2.4) Description of the procurement
We are seeking a supplier that can support our recruitment objectives from campaign
planning through to delivery. This will be achieved through a detailed knowledge of our
target audiences combined with a deep knowledge of paid for social and search platforms. Activities may range from overarching University level awareness raising and promotion, to
subject area specific activities as well as individual courses.
We work with a roster of design agencies to deliver the creative for many of our campaigns however, creative expertise and support, whether developing initial concepts or adapting existing creative for specific channels is something that we expect the successful bidder to be able to fulfil.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 90
Cost criterion - Name: Costs / Weighting: 10
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Offline advertising (Out of Home)
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKJ2 - Surrey, East and West Sussex
two.2.4) Description of the procurement
We will work with an agency to develop and deliver tightly targeted offline/out-of-home
awareness and student recruitment campaigns. Activity is usually planned to coincide
with key dates in the recruitment calendar.
• in advance of recruitment events,
• in the run-up to application deadlines
• and for UG students, in advance of Clearing.
• When budgets allow, we also run awareness boosting activity when students
are in the research and consideration periods of their university application
journey.
The main focus of this activity for prospective students will be to raise awareness of
the university, prompt visits to our website and to drive appropriate visitors to the open
day booking pages on our website.
We require an agency to work with us to maximise the value of our budgets and help
us plan our activity to reach our priority audiences as efficiently as possible.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 90
Cost criterion - Name: Cost / Weighting: 10
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-006580
Section five. Award of contract
Contract No
US_22055a
Lot No
1
Title
US_22055 - Media Advertising
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 August 2023
five.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Anything is Possible Media Limited
Third Floor, Frederick House, 41-46 Frederick Place,
Brighton
BN1 4EA
Country
United Kingdom
NUTS code
- UKJ2 - Surrey, East and West Sussex
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £2,016,000 taken into consideration
Section five. Award of contract
Contract No
US_22055b
Lot No
2
Title
Offline advertising (Out of Home)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 August 2023
five.2.2) Information about tenders
Number of tenders received: 15
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Meerkat Works Ltd
Brighton
Country
United Kingdom
NUTS code
- UKJ2 - Surrey, East and West Sussex
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £1,680,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of Sussex
Brighton
Country
United Kingdom