Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, King's Gate
Newcastle upon Tyne
NE1 7RU
Contact
Natalie Morton
Telephone
+44 1912086396
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU/1589 – 24) Content marketing strategy for CPD provision at Newcastle University
Reference number
DN544732
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
We are seeking to appoint a supplier to undertake content marketing work for the university’s Lifelong Learning, CPD and Apprenticeship provision.
Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website.
A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses.
The supplier specifically is required to have the ability to provide the following services:
1) Carry out in-depth keyphrase research to identify SEO opportunities.
2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors.
3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future.
4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer
5) Create 3-4 short 1-2 minute videos about the University’s CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £19,365
two.2) Description
two.2.2) Additional CPV code(s)
- 72210000 - Programming services of packaged software products
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We are seeking to appoint a supplier to undertake content marketing work for the university’s Lifelong Learning, CPD and Apprenticeship provision.
Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website.
A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses.
The supplier specifically is required to have the ability to provide the following services:
1) Carry out in-depth keyphrase research to identify SEO opportunities.
2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors.
3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future.
4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer
5) Create 3-4 short 1-2 minute videos about the University’s CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.
two.2.5) Award criteria
Quality criterion - Name: Ability to meet programme timeline / Weighting: Pass/Fail
Quality criterion - Name: Ability to meet the requirements / Weighting: Pass/Fail
Quality criterion - Name: Quality / Weighting: 30
Quality criterion - Name: Portfolio examples of similar content / Weighting: 40
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.6) Information about electronic auction
An electronic auction will be used
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU/1589-24
Lot No
1
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
8 June 2021
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 3
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Sideshow Ltd
7th Floor, Avalon, 26-32 Oxford Road
Bournemouth
BH8 8EZ
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £19,365
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
NE1 7RU
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
six.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
Country
United Kingdom