Section one: Contracting authority
one.1) Name and addresses
Quality Meat Scotland
The Rural Centre, West Mains
Ingliston
EH28 8NZ
Contact
Kirsty Fox
Telephone
+44 1315107926
Country
United Kingdom
NUTS code
UKM75 - Edinburgh, City of
Internet address(es)
Main address
Buyer's address
http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA13202
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Other type
NDPB
one.5) Main activity
Other activity
responsible for helping the Scottish red meat sector improve its efficiency and profitability
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Quality Meat Scotland - Provision of Consumer PR Services
Reference number
QMS/ITT/CONSUMERPRSERVICES/2021
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £540,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKM75 - Edinburgh, City of
two.2.4) Description of the procurement
QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for ‘Make It’ to include but not limited to:
Influencers (micro and macro)
Recipe placement
Opinion pieces
Partnerships e.g. with restaurants, itison, food brands etc
Sponsorship
Stunts/events
Broadcast
In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering:
Ongoing relations with media outlets, journalists and personalities that resonate with our target audiences
Seeking opportunities that support our brands
Horizon scanning for reputational risks within the consumer landscape
Crisis management working in conjunction with our Industry & Corporate PR to ensure our reputation is protected within the consumer landscape
Communicating the positive work of our in-house teams to consumers covering:
Health & Education
Industry Development
Brands Integrity
To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.
two.2.5) Award criteria
Quality criterion - Name: Response to campaign brief 'Make It Summer 2021' / Weighting: 45
Quality criterion - Name: Agency approach and account management / Weighting: 35
Quality criterion - Name: Agency capacity and agility / Weighting: 20
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 232-573935
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
8 June 2021
five.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Weber Shandwick
The Hub, 70 Pacific Quay
Glasgow
G51 1DZ
Telephone
+44 7921337899
Country
United Kingdom
NUTS code
- UKM82 - Glasgow City
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £540,000
Section six. Complementary information
six.3) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
(SC Ref:656696)
six.4) Procedures for review
six.4.1) Review body
Edinburgh Sheriff Court
Sheriff Court House
Edinburgh
EH1 1LB
Country
United Kingdom