Section one: Contracting authority
one.1) Name and addresses
QMS
Quality Meat Scotland, The Rural Centre, West Mains
Newbridge
EH28 8NZ
Contact
Frances Hamilton
Telephone
+44 7739900653
Country
United Kingdom
NUTS code
UKM75 - Edinburgh, City of
Internet address(es)
Main address
Buyer's address
http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA13202
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Other type
NDPB
one.5) Main activity
Other activity
responsible for helping the Scottish red meat sector improve its efficiency and profitability
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Quality Meat Scotland - Provision of Consumer Social Media Services
Reference number
QMS/ITT/CONSUMERSOCIALMEDIASERVICES/2021
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
QMS Seeks to appoint a Social Media agency to deliver consumer social media activity, enewsletters and influencer management.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £420,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKM75 - Edinburgh, City of
two.2.4) Description of the procurement
QMS now seeks to appoint a consumer Social Media agency to deliver the ongoing social and enewsletter strategy which will tie into wider campaigns but also use an always on strategy to consistently push out key brand messages. Ongoing activity will include but not be limited to:
Creation of a monthly content plan including ideation, content creation and execution
A boosting strategy for all content
Community management
Monthly social listening to monitor trends and shape content
eNewsletter send outs (currently one per month)
Regular reporting on all activity
Additional campaign activity could include:
Campaign amplification activity when required eg. additional paid advertising, content creation, etc.
In addition, QMS requires its Social Media agency to manage an ongoing Grassroot Influencers program, as a front line between the influencers and QMS with a remit covering:
Ongoing relations with QMS’s community of ‘steakholders’
Outreach and liaison with up to 10 influencers per month to execute content for QMS
Idea generation of monthly tasks for the influencers.
Organisation of product send outs using QMS preapproved suppliers e.g. butchers
Monitoring and reporting of all activity.
To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of social media strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.
two.2.5) Award criteria
Quality criterion - Name: Response to the brief: strategic direction for the consumer social media channels, enewsletter and influencer activity / Weighting: 50
Quality criterion - Name: Agency approach and account management / Weighting: 25
Quality criterion - Name: Agency capacity and agility / Weighting: 25
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-004283
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 June 2021
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Sunshine Communuications
86 1B Commercial Quay
Edinburgh
EH13 0NE
Telephone
+44 7545817736
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £420,000
Section six. Complementary information
six.3) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
(SC Ref:656647)
six.4) Procedures for review
six.4.1) Review body
Edinburgh Sheriff Court
Sheriff Court House
Edinburgh
EH1 1LB
Country
United Kingdom