Section one: Contracting authority
one.1) Name and addresses
Department of Health and Social Care
39 Victoria Street
London
SW1H 0EU
Contact
Alexander Ludlam
Country
United Kingdom
Region code
UKI32 - Westminster
Internet address(es)
Main address
https://www.gov.uk/government/organisations/department-of-health-and-social-care
Buyer's address
https://www.gov.uk/government/organisations/department-of-health-and-social-care
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://health-family.force.com/s/Welcome
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Health
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
DHSC Email Marketing System Re-Procurement Market Engagement
two.1.2) Main CPV code
- 48481000 - Sales or marketing software package
two.1.3) Type of contract
Supplies
two.1.4) Short description
The Department of Health and Social Care (DHSC) requires an email marketing platform that will be used across the organisation to deliver customised, accessible, and interactive email marketing. This platform should enable internal and external stakeholders to engage with e-marketing communications delivered by the tool.
two.1.5) Estimated total value
Value excluding VAT: £120,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 48811000 - E-mail system
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKI32 - Westminster
two.2.4) Description of the procurement
The route to market has yet to be determined and is dependant from the findings of this market engagement.
two.2.14) Additional information
We are looking for a system that offers:
- straight forward user interface to allow colleagues across the department to create bespoke, accessible e-communications
- segmented campaign lists to ensure we are always GDPR compliant
- user designated logins that have multi-factor authentication
- UK-based hosting in the cloud (however EU-hosting would be considered) that is fully DPA compliant
- the ability to authenticate and verify our domain(s)
- the ability to gain real-time metrics and reporting upon request
- great customer support that can answer our questions and provide technical support responsively
DHSC currently has circa 10 monthly campaigns which have a combined total of 200,000 to 250,000 sent emails. Audiences include internal stakeholders as well as external stakeholders where DHSC needs to communicate policy or governance changes, alongside general communication to staff across the department. The email marketing tool needs to flex according to the department’s objectives and monthly workload.
Running this information gaining exercise will allow us to better understand the email marketing platforms currently available on the market.
DHSC would like to better understand the range of tools and functionality on offer from email marketing systems and how they can be used to deliver optimised and accessible e-communications.
An RFI document can be found at the link below:
https://atamis-1928.cloudforce.com/sfc/p/0O000000rwim/a/8d000001RW3A/7AzHm71FXxzlqc_UDZyZ1lwcOR76KF0SyFQyAjQnAMc
Please provide responses by Friday 02 June 2023.
two.3) Estimated date of publication of contract notice
4 May 2023
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes