Scope
Reference
UID 120
Description
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role.
Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
Contract 1. Audience Segmentation Refresh UID 120
Supplier
Contract value
- £30,000 excluding VAT
- £36,000 including VAT
Below the relevant threshold
Date signed
11 February 2026
Contract dates
- 11 February 2026 to 14 April 2026
- 2 months, 4 days
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
Procedure
Procedure type
Below threshold - open competition
Supplier
Morris Hargreaves McIntyre
Office 2.01b, 1 Silk Street, Colony
Manchester
M4 6LZ
United Kingdom
Email: mhmbd@mhminsight.com
Region: UKD33 - Manchester
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. Audience Segmentation Refresh UID 120
Contracting authority
Historic England
- Public Procurement Organisation Number: PXLY-5862-RMML
The Engine House
Swindon
SN22EH
United Kingdom
Contact name: Jagger Biggs
Email: procurement-he@historicengland.org.uk
Website: http://www.historicengland.org.uk
Region: UKK14 - Swindon
Organisation type: Public authority - sub-central government